NEW DELHI: Bullion refiner MMTC-PAMP has onboarded Anika Agarwal as president – consumer business. In her new role, Agarwal will be responsible for building and delivering the strategy to build MMTC PAMP’s brand and footprint in India across physical and digital spaces. She will report to MD & CEO Vikas Singh.
With two decades of experience, Agarwal is a seasoned sales and marketing leader with deep experience across diverse and competitive industries like retail, telecom, and insurance. She has deep expertise in building strong consumer brands, along with scaling up direct to consumer businesses. She brings with her extensive experience in leveraging technology for enabling business growth and delivering superior customer experience. She is also known for being a people-centric business leader with a focus on driving innovation and new ideas.
Agarwal has recently been awarded the marketer of the year 2020 by ACEF and insurance personality of the year at the fifth India Insurance Summit and Awards.
Before MMTC-PAMP, Agarwal worked with Max Bupa Health Insurance where she held several leadership roles over the last nine years within marketing, digital transformation, direct and digital sales functions. She has played a pivotal role in building many industry-first digital innovations for the Indian health insurance market. Prior to Max Bupa, she spent almost seven years with Nokia Corporation in India, Middle East, and Africa.
“India is one of the largest markets for gold and the precious metal has a central role in the country’s culture. MMTC-PAMP is known for providing the best quality and highest purity products and I look forward to deepen MMTC-PAMP’s retail and digital presence to build a strong omnichannel consumer business and create a preferred brand in the mostly unorganised precious metals market in India,” said Agarwal.
MMTC-PAMP MD & CEO Vikas Singh welcomed Agarwal to the team and added, “Anika brings in-depth knowledge of consumer-centric businesses coupled with the comprehension of how new digital technologies disrupt industries. MMTC-PAMP is rapidly evolving in building a consumer-centric portfolio, and Anika’s immense experience will anchor our journey and position us as one of the fastest-growing brands’ in the precious metals segment in India.”
MMTC-PAMP has several products and services on offer for gold consumers across the country including retail outlets, verification centres for consumers to sell back their jewellery; gold and silver bars and coins with 999.9 purity standards and has also created one of the world’s first digital gold accounts with a range of plans for the Indian consumer.
