Mia by Tanishq launches new digital film for 'Facets Collection'

The film has been conceptualised by Fryed Advertising

MUMBAI: Mia by Tanishq, has announced the launch of another incredible range, the Facets collection. It is a contemporary collection designed for every woman who has a unique blend of moods which makes her special and exceptional in her everyday life. This set of jewellery brings together designs, colours, and stones for every mood of a woman.

Conceptualised by Fryed Advertising, the TVC captures every emotion of a woman right from being happy to goofy and from bored to flirty.

The customisation aspect highlights on how Mia celebrates the special multi – mood characteristics of every woman. This modern range of jewellery comes up with unique designs which include angles, cubes, and varied coloured stones that in turn reflect every spirit of a woman.

Speaking about the latest collection, Mia by Tanishq brand head Bhavishya Kelappan said, “With the launch of our latest Facets Collection, Mia has redefined the contemporary jewellery category as we understand that Jewellery is an element of self-expression. We believe that a woman expresses her mood not only through her attire, but also through the jewellery she chooses for the day. Our latest Facets collection includes designs that reflect every mood of a woman. The TVC clearly highlights our key proposition of the unique collection available that perfectly complements the various moods of the women of today.”

Fryed Advertising partner Prahlad Nanjappa said, “The Facets Collection led us to visually echo the many sides of a woman. Our commercial showcases many girls – until you realize that they’re all the same person, and her many moods interacting with each other. Catch this interesting campaign, and shop for Mia By Tanishq’s brand-new Facets collection – when you’re in a #TreatYourself mood!”

Latest Reads
Medimix forays into handwash category

NEW DELHI: Handwash brands have been making a merry this year as the Covid2019 induced pandemic has increased the health and hygiene concerns for the people. They are following the handwash protocols strictly than ever and this has increased the need for the handwash and soaps in the market....

MAM Marketing MAM
Cricbuzz see significant consumption spike in IPL 2020, overshadows other cricket apps

IPL 2020, one of the most awaited events finally started on 19th September 2020 in the UAE. This year's IPL came as a respite to eager fans who have had to await a long absence of cricket. BCCI secretary Jay Shah, on Twitter, shared that 20-crore people watched the opening match of IPL 2020. 

MAM Marketing MAM
Tetsuyasu Kawamoto joins as MD for Panasonic Life Solutions India

MUMBAI: Panasonic life solutions India, a wholly-owned subsidiary of Panasonic Corporation, has appointed Tetsuyasu Kawamoto as the company’s managing director. Taking the reins from Vivek Sharma, who superannuated on 30 September 2020, in his new role, Kawamoto will be responsible for driving...

MAM Marketing MAM
Hindware Kitchen Ensemble introduces MaxX Safe technology in its new spot

NEW DELHI: Somany Home Innovation, makers of ‘Hindware Appliances’ and one of the leading players in auto clean chimney segments in India, has introduced its breakthrough technology and design innovation with the new TV campaign for Adonia Hob with MaxX Safe Technology. Ahead of the festive season...

MAM Marketing MAM
Havas Media Group India strengthens its outdoor offering, partners Tribes

NEW DELHI: Havas Media Group India has entered into a strategic partnership with Tribes, a leading integrated OOH, retail, and activation agency. This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful...

MAM Marketing MAM
Gautam Mehra gets additional role at Dentsu International

Dentsu International has now entrusted Gautam Mehra, currently CEO, dentsu Programmatic & chief data officer, dentsu - South Asia, with the additional charge of chief data and product Officer - Asia Pacific (APAC) with immediate effect.

MAM Media and Advertising People
BharatPe banks on cricket for next growth phase

NEW DELHI: From Bollywood to cricket. That’s the path fintech brand BharatPe is taking. Bharat Pe, which is positioned as the one stop shop for the payment as well as capital needs of India’s large retailer network, has signed up 11 top cricketers as its brand ambassadors. Among them figure: Rohit...

MAM Marketing Brands
Reebok, 22feet Tribal take classic creative steps

NEW DELHI: How do you create excitement around a classic shoe? Well you could take a page out of sportswear  company Reebok India. Well, you work with your agency – in this case 22Feet Tribal – and create a competition, invite artists to give their modern day interpretation of it

MAM Marketing MAM
Dettol partners Govt of Manipur to launch programme for adolescents

IMPHAL: RB, under its flagship Dettol ‘Banega Swasth India’ in partnership with Primus Partners has launched a unique life skills program for kids, 'Birds and Bees Talk' (BBT). The curriculum was launched for children between the ages of 10-to-19 in Manipur in the presence of chief minister N....

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required