Metro Shoes provides relief to workers by donating footwear

Distribution drive was conducted in association with United Way of Mumbai and Rotary Club

Migrant labourers are struggling to reach their hometown amidst the pandemic that has brought the country and its economy to a halt. Many of them have chosen to walk towards their homes. The long miles, blistering heat and inadequate food and water have made their struggle to reach home a lot harder. As a lot of migrant workers have been walking with broken footwear and some even barefoot, Metro shoes partnered with United Way of Mumbai and Rotary Club to donate footwear to migrant workers as a part of their ‘Metro Cares’ initiative.

Since the pandemic, Metro Shoes has constantly been involved in measures to support the migrant workers affected by the pandemic. Previously they had distributed ration kits to the migrant labourers with the support of NGO’s like Salaam Bombay Foundation. Talking about this initiative, to support the migrant labourers who are walking, Jayant Shukla, CEO, United Way of Mumbai said, “For the fellow Indians leaving our city, the journey back home is long and arduous. Many of them are having to walk back hundreds of kilometres without adequate food, water, rest or even footwear. We are glad that the support of Metro Shoes will provide those who are walking with the basic footwear they need on their journey back home.”

Aziz Fidai, Head CSR from Metro shoes added, “In this time of distress, we aim to enable migrant workers to return to their homes comfortably. Ration and footwear distribution are small endeavours towards the same. We hope to continue extending our support to them, however, big or small.”

Mr. Rajendra Ruia, from Rotary Club said, “We distributed basic and comfortable footwear range by Metro shoes in Thane - Majiwada and Fountain area, under our Jeevan Rath Platform. The on-ground implementation was done by MAHA C19 PECONet- an alliance of development partners with technical support of UNICEF, Mumbai. This initiative by Metro Shoes is praiseworthy as it ensured that migrant labourers did not have to walk barefoot.”

Latest Reads
Zetta Women offer recruitment and Entrepreneurship drive for women and men, to counter the Covid-19 layoffs and salary cuts

Mumbai's very own Diversity & Inclusion consulting venture, Zetta Women, a dedicated a platform for women on a career break, the LGBT Community & the differently-abled people to help them return to the workforce after a career break or job loss has announced a specialized 5 months...

MAM Marketing MAM
Gemius Design Studio wins multiple business accounts during lockdown

NEW DELHI: Gemius Design Studio, a Surat-based creative agency, has bagged Nine account mandates amid the Covid2019 pandemic in the past three months i.e. April - June 2020. The agency shall be responsible for amplifying the digital presence of the brands through 360 Marketing and Branding...

MAM Media and Advertising Media Agencies
Cash rules but urban Indian businesses record growth in digital payment: Kantar

NEW DELHI: Going contact-free is gradually becoming the new normal but Indian businesses still have a long way to go. Kantar, world’s leading data, insights and consulting company’s annual report on digital adoption and usage trends in India, ITOPSTM 2019 report indicate that about 42 per cent of...

MAM Media and Advertising Digital Agencies
Pee Safe appoints actor and influencer Jacqueline Fernandez as the brand ambassador for Raho Safe products

NEW DELHI: Pee Safe, hygiene and wellness brand has signed on leading actor, influencer, and entrepreneur Jacqueline Fernandez, as the brand ambassador for their Raho Safe range of products. The popular actor will represent the extensive Raho Safe range that is not only high on quality but also...

MAM Media and Advertising People
SARVA makes top-level appointments

NEW DELHI: SARVA, India’s fastest growing yoga-based wellness ecosystem, has brought onboard experts from various domains onto their global advisory board. The advisory team now includes Jen Yu, ex-head of product @Masterclass; Jeniffer Chang, ex digital media, Disney and Mayur Gupta, a marketing...

MAM Media and Advertising People
DAN Consult & MMA launch modern marketing confluence

NEW DELHI: The Covid2019 pandemic has certainly catalysed the Indian media and advertising industry into becoming more digitally equipped. It has also influenced the sector to rethink its marketing approach.

MAM Media and Advertising Digital Agencies
InMobi Appoints Jayesh Ullattil as GM for India

NEW DELHI: InMobi, the world's leading marketing cloud, announced the appointment of Jayesh Ullattil as vice president and general manager for India.  Ullattil will be a part of the Asia Pacific leadership team led by Vasuta Agarwal and will be based out of Bengaluru. Ullattil will be responsible...

MAM Media and Advertising People
Moving Walls And TPS Engage announce global DOOH partnership

NEW DELHI: Moving Walls and TPS Engage have entered a global partnership to accelerate the adoption of automated and audience-driven OOH (Out-of-Home) and place-based advertising.  As part of the initial deal, Moving Walls Group’s supply-focussed subsidiary, Location Media Xchange (LMX) will enable...

MAM Media and Advertising Out Of Home
Pocket Aces finds growth in brands seeking performance marketing

NEW DELHI: The lockdown saw a double whammy – people stuck at home with an appetite for content and the inability to venture out and satiate that demand. While content creators tried to produce new and interactive content, this also gave an opportunity for brands to engage with online audiences by...

MAM Media and Advertising Digital Agencies

Sign up for our Newsletter

subscribe for latest stories

* indicates required