MUMBAI: MEC India has appointed Ritesh Singh as head of digital. He will be designated as MEC Interaction national director.

Singh moves in from Starcom MediaVest Group (SMG) where he was business head - India for SMG Digital He will report to MEC MD India T Gangadhar and GroupM Interactions - South Asia managing partner Tushar Vyas.

Vyas said, "Ritesh comes to MEC with unrivalled pedigree in managing the digital marketing services business and has the right blend of diversified media experience. We are delighted to have him lead MEC‘s digital agenda and help deliver integrated communications planning for our brands."

Singh said, "I am excited to join MEC and thrilled to have an opportunity to work for some of the best brands in the country. In these exciting times for digital media, I look forward to work with MEC‘s talented digital team to create new benchmarks."

Singh comes in with over 13 years of experience in activation and digital. Prior to SMG, he has also worked with Samsung, Aircel, Western Union, General Motors, SAB Miller and Himalaya.