MUMBAI: Max New York Life today announced signing up Rahul Dravid as its brand ambassador. Max New York Life will use the qualities of solidity, integrity and humanity associated with Dravid for communicating its own brand values.
 
 
Announcing the same, Max New York Life COO Sunil Sharma said, "I am delighted to welcome Rahul Dravid as our brand ambassador. We wanted someone who embodied the qualities of dependability, caring and understanding, along with honesty and efficiency. In Dravid we found just that individual. He is a role model for most young Indians and being among India's most admired sportspersons, he is the right brand ambassador for a company that wants to become India's most admired life insurance company. You can expect to see him representing the Max New York Life brand in a number of fun and surprising ways."
 
 
Speaking of his association with Max New York Life, Dravid said, "I am pleased to be associated with a life insurance company that you can trust for financial planning. It is a global life insurance expert with a heritage of over 160 years and is a company that believes that the true potential of life insurance lies in risk protection. It is setting standards in the quality of advice its sales force is able to offer its customers."
 
 
Under the agreement, Dravid will feature in Max New York Life's advertising campaigns and will also participate in special promotional events.
Max New York Life has sold well over 509,000 policies with more than Rs 167 billion in sum assured.