MUMBAI: On Women’s day, Raktda, Maharishi Ayurveda’s 100 per cent natural iron management solution, launched a digital campaign that celebrates the women who make more happen every day. 

Indian women have to perform multiple roles in their life, for which they require adequate energy.  With a strong character and an indomitable spirit, they are #MadeofIron. 
This campaign is a celebration of the strength and resolves these women represent. With #MadeofIron, Raktda also aims to raise awareness about the need for Iron in a woman’s life.  

Speaking about the campaign, Maharishi Ayurveda global marketing head Ramesh Yadav said, "India is a country with the world's largest iron-deficient female population (source: WHO) that stretches across all strata. It’s important for women to understand how iron deficiency can prevent them from getting the best out of themselves. Through this campaign, while we celebrate her undaunted spirit, we also want to spread awareness about the need for iron in her fast-paced, action-oriented life.”

Bottle Openers founder Sachin Kumar said, “Through the campaign, we identify women across different fields who have an active, ironclad spirit, and have found the same activeness in their health after incorporating iron in their diet. We also ask women to tell us their #MadeofIronstories."