Kolkata: Lyra, the pioneers of organized branded women legging brand in the mid to premium segment from the house of Lux, has roped in leading Bollywood actress, Taapsee Pannu as its brand ambassador.
Announcing the association, Mr. Udit Todi, Senior Vice President, Lux Industries Ltd., said, “We are excited to on-board Taapsee Pannu as the face of Lyra, who resonates the brand’s philosophy. Lyra is ever growing and it has become the market leader for the urban and semi-urban areas of the country. We aim to position it as the ultimate go-to wear brand for the modern women and Taapsee is an inspiration to them. We are positive that this association will help the brand reach and gain greater success.”
Retailed in almost 45,000 outlets in India, the brand has gained a great amount of appreciation and respect from its consumers. Lyra, being the largest bottom wear brand in India, enjoys a high level of consumer awareness and consumer loyalty. The brand urges to bridge the gap between the evolving consumer requirement of both comfort and style.
In an aim to position itself as a lifestyle brand, the brand foresees to expand into further categories beyond leggings, lingerie and lounge wear. At present, it is exploring possibilities to provide differentiated offerings in an endeavour to command the highest share in this market.
Speaking in the occasion, Ms. Taapsee Pannu said, “I am glad to be associated with India’s most loved brand for bottom wear, which is synonymous with both fashionable and quality products. Being an actress, both comfortable clothing and style are very important aspects of my daily life and Lyra as a brand fits perfectly here. The consistent quality and range of their products are so wide that I am elated to be a part of the Lyra family as their brand ambassador.”