LupinLife Collaborates With Payal Singhal and Mithali Raj at Lakmé Fashion Week 2020

Corcal Bone & Beauty celebrates #Beautifullystrong initiative

MUMBAI: Corcal Bone & Beauty calcium supplement from LupinLife (Consumer healthcare business of pharma major Lupin) returns to Lakmé Fashion Week at the Summer/Resort 2020 edition. In its 2nd edition, LupinLife collaborated with designer Payal Singhal and Mithali Raj — Captain of the Indian women's national cricket team in test and ODIs — for its #Beautifullystrong initiative that aims to create awareness on linkages between inner health and outer beauty in women.  

As part of a celebration of beautifully strong women, five lucky women got a chance to walk the ramp for designer Payal Singhal’s Spring Summer Collection at Lakmé Fashion Week.

Sharing her thoughts on the initiative, Mithali Raj said, “The collaboration with Corcal Bone & Beauty is synonymous with my own belief of ‘Beautifully Strong’ women. When you are strong and healthy on the inside, it reflects on the outside and shows your confidence. Being a sportsperson, I focus a lot on my health. Payal’s ensemble was comfortable and that is my style statement. I also loved the colours which reflect Corcal Bone & Beauty’s brand colours.”

Commenting on the campaign objective, Mr. Rajeev Sibal, President — Indian Region Formulation, Lupin Limited said, “We strongly believe that beauty is not limited to outer appearances only and comes from within. Our campaign #Beautifullystrong has been an important step toward furthering this thought. Corcal Bone & Beauty prioritizes our objective to make health fashionable and the Lakme Fashion Week is a best opportunity to drive this idea. The objective of associating with sport icons like Mithali Raj and Geeta Phogat – with whom we partnered last year – is to inspire millions to be healthy from within. Corcal Bone & Beauty is a true health and beauty partner for the women of today.”

Mr. Anil V. Kaushal, Head — LupinLife Consumer Healthcare said, “This is our 2nd year in collaboration with Lakme Fashion Week and we are proud to be associated with celebrities like Payal Singhal and Mithali Raj. This association marks the continuation of LupinLife’s efforts to celebrate strong women who epitomize inner strength and are beautiful from within. It is a great occasion for women from all walks of life to get an opportunity to walk the ramp alongside stars and icons, spreading the message of inner strength.’’

Commenting on the association with Mithali Raj, Prasoon Joshi, CEO & CCO of McCann Worldgroup India, and Chairman of McCann Asia-Pacific remarked, “It is always amazing to see women’s strength and beauty come together. Mithali Raj is one such unique woman and this association with Corcal Bone & Beauty will inspire millions of Indian women to reach for their dreams.”

Corcal Bone & Beauty is available in pack of tens and also monthly pack of fifty easy-to-consume mini-tablets. These come with a serving suggestion of one to two tablets to be had with water. It is available at leading pharmacies across India as well as e-commerce sites.

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