MAM

Love is in the ‘app’ this Valentine’s Day!

Bobble AI Reports 30% increase in usage of dating applications around Valentine’s week

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/13/bobble.jpg?itok=BcXEdX_b

MUMBAI: Valentine’s Day is globally celebrated with couples displaying their affection on Instagram, while the rest are found cringing and overusing vomit emoji in WhatsApp conversations. As a result, people turn towards Dating Applications to treasure trove themselves a Valentine. Observing the substantial trend, Bobble AI has released a report on the increased usage of dating applications during Valentine’s Week.

This trend report showcases insights of most popular dating applications during Valentine’s week, time spent by Men and women per day on dating applications, Top 10 emoticons used on the applications and the region wise adaption.

Bobble AI has demonstrated capabilities of and by making smartphones ‘Smarter’. Solutions like Bobble Indic Keyboard gives users an opportunity to experience a variety of themes, fonts, personalized stickers, GIFs. Bobble Keyboard also allows real-time content creation and personalization through its leading-edge technology. Bobble AI-based emoji recommendation engine suggests and predicts a combination of most used and relevant emojis by interpreting the chat context, sentiments and intent.

*This trend report is based upon the anonymized and aggregated insights collected on Bobble AI platforms during Valentine's week. This information is made available by Bobble AI for educational purposes as well as to give out general information on the usage of dating applications and trends observed during Valentine’s week*

According to Bobble AI’s data, there’s a 30% increase in usage of dating applications around Valentine’s week.

Ranking

Most popular dating applications during Valentine’s week

1.

2.

3.

 

According to Bobble AI’s Data intelligence and analysis-

·         Tinder has emerged as the most popular app being installed on 40.21% of devices

·         Followed by Chinese application TanTan which is installed on 32.21% of devices.

·         Third place is retained by Azar with installations on 11.56% of the devices.

·         These three applications are most fashionable amongst both men and women.

While Tinder, Tantan, and Azar are the most downloaded applications, but when it came to the maximum time spent, a different trend came to light.

 

Chart

 

Surprisingly men are spending most of their time on - Azar, followed by OkCupid and Hinge respectively.

Time spent by Men per day on Dating applications:

Chart

Whereas, the Female population is investing most of its time on Azar, followed by Hinge and QuackQuack.

Time Spent by Women per day on Dating Applications:

Chart

From the above analysis, it is clear that-

●      People are more inclined towards dating applications which provide expressive ways of connecting rather than traditional dating applications which primarily bank on texting. The applications like Azar, a video chat application are preferred due to the nature of expressiveness.

●      On dating applications, people are looking for fast matches and quick communication. Once matched, they typically move to more expressive and comfortable communication channels like WhatsApp or Instagram.

●      People are preferring a personalized approach and are looking for dating applications which are connecting them with like-minded partners/people. Hence, applications like OkCupid and Hinge are gaining popularity as they are engaging even with less user base.

●      People want dating applications that are reliable and can be trusted. Therefore, applications like QuackQuack with verified users are gaining acclaim among huge populations.  

Bobble AI also studied conversational trends on the dating applications. Emoticons used in conversations on dating applications induce the feeling of joy, express romance and also, are used for flirting and sexting. To attract people and to grab an opportunity of date, people use various emoticons like - Kiss emoticon, winking face emoticon, etc.

Top 10 emoticons on dating applications are:

Rank

Emoticon

Description

1

Face with tears of joy

2

Winking face

3

Grinning face with a sweat

4

Clinking Beer Mugs

5

Dog Face Emoji

6

Face blowing a kiss

7

Fire

8

Smiling face with heart eyes

9

Smirking face

10

Face savoring food

However, one question is constantly being asked - How popular are dating applications in cities like- Ranchi, Jharkhand, Indore, Ahmedabad, Lucknow, etc.?

Therefore in order to understand the acumen of dating applications in various geographies, Bobble AI studied the usage of dating applications and which app people of different cities are ratifying.

Chart

·         38% of people in the north are using dating applications

·         19% of people in south India are using dating applications,

·         23% of people in East India have adopted dating applications

·         20% of the population in West India is using Dating applications.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/ss.jpg?itok=Jv_xp07R
Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

National: While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with meaningful and entertaining initiatives. The leading retail brand has taken a unique and well-thought-out approach to stay...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/Arvog.jpg?itok=Mc1dEZiF
“Daudega India” by Arvog perfectly sets the mood for an India waiting to rise above the pandemic

The world is in the throes of great change and understandably, it has been a challenging few months. With great uncertainties over almost everything, people are looking for hope, faith and comfort. Arvog’s scintillating song “Daudega India” is like a shot in the arm for a society that’s waiting for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/aa.jpg?itok=wMB8jWTO
Being self-reliant means much more than just going vocal for local

A country must be self-reliant irrespective of a pandemic, TERI School of Advanced Studies vice-chancellor (Actg) Manipadma Datta told Indiantelevision.com while sharing with us his thoughts on the “Vocal for Local” initiative of the Indian government.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/cald.jpg?itok=CVGn9cGI
Mondelez India, Ogilvy India say thank you through limited-edition Cadbury Dairy Milk bars

MUMBAI: Mondelez India, in partnership with Ogilvy India, recently introduced a limited-edition Cadbury Dairy Milk ‘thank you’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times. Cadbury Dairy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/t.jpg?itok=IxF-d31o
Advertising agencies should recalibrate around Covid2019

As Covid2019 continues to sweep through the world, global ad spending is also sliding southwards. With major events being cancelled and slowdown in demands for lifestyle and consumer brands, marketing budgets are being slashed and advertisers are trying to find a silver lining among the gloomy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/kaku.jpg?itok=fHF8wLZR
Create value wherever life places you: Madison’s Vanita Keswani

During lockdown, we may not be living life like monks, but we are certainly living under restrictions. For us, the lack of hustle and bustle is quite unsettling. We’re so accustomed to this fast-paced life that when it ceases, we may feel anxious and uneasy.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/mawana.jpg?itok=YjPaLvtz
Mawana Foods partners with Vikas Khanna for #EidFeast2020 in Mumbai

Mawana Foods Private Ltd. (Mawana Foods) collaborated with Chef Vikas Khanna to ensure that Eid was a sweet celebration in over 5000 homes across Mumbai. With the country in the grip of the Covid19 pandemic lockdown, Mawana Foods wanted to go that extra mile to help raise the festive spirit in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/eid.jpg?itok=CT4dW3Gc
Parle weaves threads of empathy, prayer and charity with new digital film

In an effort to celebrate solidarity and hope, Parle Products, India’s leading biscuits, confectionery & snacks & bakery manufacturer, has kicked off #EkBadiDua Ramzan campaign digitally during the holiest month in Islam to engage with Muslim audiences.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/softotch.jpg?itok=4-VF653a
Wipro Consumer Care and Lighting launches Softouch Anti Germ Fabric Conditioner

Wipro Consumer Care and Lighting today launched the Wipro Softouch Anti Germ Fabric Conditioner with 99% anti germ formula. A first-of-its-kind in the fabric conditioner category, Wipro Softouch Anti Germ Fabric conditioner is packed with a unique formulation that helps in removing germs,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required