MAM

Khadim’s completes its #LetsTakeAStep campaign with great success

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/20/khadim.jpg?itok=H-qjxKR0

MUMBAI: The advent of the festive season means shopping for new clothes, jewellery, accessories and shoes. It is a joyous and celebratory time for most of the citizens. But what about those who are a little less privileged than others? To address this issue and bring smile to a few this festive season, India’s leading homegrown footwear brand Khadim’s had undertaken a unique campaign, #LetsTakeAStep in association with Hope Kolkata Foundation and Rotary Club of Calcutta Innercity, through which they provided shoes to the street dwellers and lesser privileged of the city. The campaign culminated with Khadim’s distributing the shoes to recipients in the presence of Mr Amit Gope (Head Marketing, Khadim India Ltd), Ms. Geeta Venkadakrishnan (Director, Hope Kolkata Foundation) and glamorous actress Srabanti Chatterjee.

Conveying his thoughts on this social activity, Mr Rittick Roy Burman, Director, Khadim India Ltd, said, “It gives me great joy to announce that we have successfully completed the #LetsTakeAStep initiative. The main aim of this initiative was to bring smile on the faces of those who cannot afford even a basic necessity like a pair of shoes. We are extremely glad that our initiative was met with such great response in its very first year. I would like to thank each and every person who participated and donated their shoes for a noble cause. I would also like to applaud the efforts of the Khadim’s family for coming up with this idea and completing it successfully. This was a one-of-a-kind initiative from Khadim’s, and I hope it grows every year.”

There are thousands of people across the city who walk barefoot in rain, heat, cold and are subjected to blisters, cuts and broils every day. Moreover, they contract various diseases and infections by walking bare feet. The campaign urged the citizens to donate their old shoes in wearable condition at select Khadim’s outlets. Over ­­­­­2259 shoes were collected from the month-long campaign and for every 2 pairs of shoes, Khadim’s donated a new pair.

Actress Srabanti Chatterjee added, “I think this is a really nice initiative by Khadim’s. I would like to congratulate them. It is overwhelming to see the smile on the faces of the recipients.”

Ms. Geeta Venkadakrishnan, Director, Hope Kolkata Foundation, added, “This was a very good initiative undertaken by Khadim’s and we are extremely proud to be a part of it. There are those unable to afford basic needs like food, clothes and shoes. We want to thank Khadim’s for taking note of this issue and coming forward with donations. We will ensure that the collected shoes reach the ones in need.”

Mr Amit Gope, Head Marketing, Khadim India Ltd, further added, “#LetsTakeAStep was derived from our company mission ‘to be in every Indian step’. I was extremely moved by the stories I heard from Hope Foundation about the thousands of people who go bare feet in Kolkata itself, not to mention children who even travel to school without shoes. Our objective for this campaign was not only to help people don a pair of shoes but also to promote foot hygiene. We look forward to organizing this activity pan-India and make it bigger and better in the coming years.”

Attached is a press release photos for your perusal. Please let us know in case you need more details.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/wunderson.jpg?itok=gMqpa7P5
Wunderman Thompson South Asia’s 21 Times Health

Wunderman Thompson South Asia’s report titled ‘21 Times Health’, is an incisive look at the effects of the coronavirus disease pandemic and the resulting lockdown on the health, pharma and wellness categories.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/anju.jpg?itok=cPm9TElF
Enterprise Ireland promotes Abhinav Bhatia as its new director- India & south Asia

MUMBAI: Enterprise Ireland, an Irish government organization that is responsible for venture capital investments and export development for Irish enterprises in world markets, today announced the promotion of Abhinav Bhatia as its new director for the Indian & South Asian region.  The new...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/cofrr.jpg?itok=zyNfqo_x
Coffy Bite Partners with Dinamalar to Host a Fun Quiz to Engage Children During Lockdown

In the spirit of creating LOTTE Moments through various LOTTE Fests, Coffy Bite, the iconic confectionery brand of Lotte India in partnership with Dinamalar hosted a quiz competition for children through the daily newspaper. This was an attempt to engage the children in a fun and exciting manner...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/bharat-pe.jpg?itok=uc8nm8RI
BharatPe appoints Ex-Walmart Labs' Ankur Jain as chief product officer

MUMBAI: BharatPe has strengthened its leadership team by appointing Ankur Jain as chief product officer. Ankur will be responsible for the complete product lifecycle and innovation at BharatPe. Jain is the fifth CXO at BharatPe and joins Vijay Agarwal (CTO), Nishit Sharma (chief revenue officer),...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/nrreaj.jpg?itok=j7bA8WZs
Hansa Customer Equity names Neeraj Pratap Sangani as COO

MUMBAI:  Hansa Customer Equity Pvt Ltd, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the chief operating officer.  Sangani is an alumni of UCLA Anderson School of Management and a keen proponent of behavioural economics having completed his professional certifications...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tconsult.jpg?itok=_6SB4v0P
WATConsult wins e-commerce mandate for Nobel Hygiene

Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the e-commerce duties for Nobel Hygiene, India’s first and leading makers of adult diapers. For the record, the company owns the adult diaper brand - Friends, the baby diaper...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/Rohan_Mehta-Chandni_Shah.jpg?itok=HodTwN72
Digital marketing to see an upsurge in advertiser movement post-Covid

NEW DELHI: The Covid2019 pandemic has impacted the business community in a number of ways. However, the one industry that seemed to have gained from the pandemic is digital marketing. It was already growing at a rapid phase within the country and the lockdown came as a great catalyst for boosting...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/experiential%20marketing.jpg?itok=ZYalZ5PG
Challenge status quo through experiential marketing

MUMBAI: As brands around the globe are grappling with the Covid2019 pandemic, it has also raised questions about the future of experiential marketing, also known as the touch-and-feel marketing.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/communication.jpg?itok=vgqJYKKI
These brands faltered in their communication

NEW DELHI: There have been ample researches by Kantar stating how important it is for the brands to have a voice amidst this lockdown and keep advertising. It has been insisted that brands stay creative, empathetic, and understand consumer needs as they work on their campaigns. 

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required