MUMBAI: JWT India has roped in Bruce Matchett as the chief creative officer and national executive creative director.

Matchett was earlier with Ogilvy & Mather Australia and New Zealand as chief creative officer at Singleton.

 
JWT India CEO Colvyn Harris said, "This is the culmination of our global search to hire the best chief creative officer and national executive creative director. We have been most discerning. Bruce represents our relentless pursuit to develop creative work to global standards."
 
 
Matchett is credited with some of Australia's best loved advertising for brands like Toohey's, Coke, Qantas, BMW, among others. Prior to Ogilvy, Matchett was with Saatchi & Saatchi, besides holding various positions in the UK and New Zealand.
 
 
Matchett’s reputation as a talented and a path breaking creative person precedes him, as much his acclaimed creative leadership. He has been known to build a passionate drive amongst his team mates to excel and create work that builds brands and sells. He will bring a skill and standard by which JWT India can benchmark its future work.

Harris further added, "He will provide the freshness and a new sensibility to Indian advertising - something the industry really needs. We want our clients to continue to be market leaders, to lead in the standards they set, and we wish to partner this. Bruce and JWT India vice president and executive creative director Agnello Dias will form the new team who will shoulder our client and brand responsibilities with our existing creative team."

Commenting on his appointment, Matchett said, "I am looking forward to working for JWT in India. India as a market is vastly different from any other country that I have worked in. To me, India represents both a challenge and an opportunity, and the excitement will be in decoding the cultural diversity that exists in the Indian market."

JWT Worldwide chief creative officer Craig Davis said, "Bruce has the talent, passion and energy to raise standards in the Indian market. He has worked on some of the largest and most progressive brands in the UK and Australasia and he is an inspiration to young creative talent. Bruce has the perfect disposition for the national creative director's role. He will learn a lot in India and has a lot to offer in return."

JWT Worldwide president Michael Maedel said, "The success of companies in our business is determined by its talent and in particular the relationship between the CEO and the national executive creative director. In Colvyn and Bruce, we have a dream team in India who I believe will deliver outstanding results in one of our most important markets."