MUMBAI: Indian fashion designer JJ Valaya announced that he has joined hands with international fashion footwear brand Skin Sin to launch a new label of designer footwear.
The ability to grow and retain the mantle as India's premier fashion designer has been the hallmark of Valaya while Skin Sin designer Arvind Bajaj is fast gaining a reputation as India's first fashion footwear designer. Valaya will licence Skin Sin for the production, distribution and marketing rights of the label.
Announcing the launch, Valaya said, "There is a synergy of thoughts as Skin Sin understands the sensibilities of design and offers the latest in international standards. Therefore, our decision to launch a joint label.
"A lot of time is spent by the fashion-conscious Indian woman to find the footwear to go with her wardrobe. She has to either source the footwear from overseas or make do with existing designs, which are out of the current fashion scenario. Our new venture will offer the latest in design and technique with cutting edge finish."
Speaking on the tie-up Bajaj said, "Brand Skin Sin and JJ Valaya compliment each other. Every Valaya creation is a fusion of contemporary and classics. JJ's passion for colour, fabric and surface ornamentation is reflected in every piece, created and perfected to dress the present days' individual.
"Skin Sin offers a unique blend of rich creativity with technical expertise that provides latest designs and supreme comfort in a shoe. With two minds working together we strive to present a product that has never been experienced before in the fashion footwear industry."
Skin Sin executive director Vinod Kaul said, "Skin Sin is a premium designer wear brand that brings Indian consumers the latest in international fashion trends as they happen in the fashion capitals across the world. The tie-up with JJ Valaya reiterates our commitment to pioneer the domination of footwear in the Indian wardrobe."
The collection will introduce 30 new styles of footwear for its label every season. The new range will be available across all Valaya and Skin Sin fashion boutiques in India, Dubai and Europe.
