NEW DELHI: Jabong.com has launched its brand new advertising campaign on the theme of "Go Crazy Shopping".
The television commercial for this is yet another entertaining take on shopaholism. This brand new TVC shows two fashion conscious girls talking about shoes and stylish dresses purchased from their favourite portal Jabong.com even during a tough situation such as a bank robbery. This apparently illuminates the brand being a one stop shop for its happy customers.
The new campaign is amusing and brings out extreme emotions which are generated by the pleasure of shopping at Jabong.com, driven by its huge assortment, large number of Brands and quickest service. This commercial showcases a situation where in the middle of a bank Robbery, a fashion conscious female staff member is seen talking to her female colleague about shoes and dresses available on Jabong.com showcasing the strong fashion connect among shoppers. While the robbery is on, Jabong.com‘s delivery boy is seen entering the bank premises. The sight of the Jabong.com delivery boy (along with Jabong.com boxes) generates huge amount of curiosity amongst hostage girls that they free themselves forgetting what‘s happening and everyone is seen rushing towards the delivery boy screaming. The concept has been artistically developed by Jabong.com internally.
Jabong.com co-founder Manu Kumar Jain on the launch of the new ad campaign said, "We wanted to take our association with our target audience one step further and reinstate the fact that we are the most premium one stop fashion destination today. This commercial manifestly brings out the enthusiasm and passion that with just one click, shoppers have access to more than 1000 brands and over 90,000 products on our portal, that too from the latest trends and styles. As a conscious and continuous endeavor our new campaign focuses on shopaholics in true sense."