MAM

ITC’s Aashirvaad launches Millet Flour under ‘Nature’s Super Foods’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/09/ashirwad.jpg?itok=xMkKagtG

MUMBAI: Aashirvaad, India’s market leader and one of India’s leading staples brands, has announced the launch of a new range comprising Gluten Free Flour, Ragi Flour and Multi Millet Mix Flour under the umbrella of Aashirvaad Nature’s Super Foods. This is in line with the brand ethos of ‘Nurturing through Nature’. Super foods are nutritionally dense foods known for their numerous health benefits. With consumers moving towards the health-foods, superfoods have emerged as one of the fastest growing nutri-cereals in the staples market. This new range will be available across leading metros including New Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Chennai.

Constant lifestyle changes among urban consumers is increasingly driving interest in back-to-roots, simple food. Easy-to-incorporate in daily meals, Nature’s Super Foods’   wholesome and healthy blends will help cater to consumers’ diverse nutri-wellness dietary requirements, along with taste while providing convenience of preparation. These are enriched with the goodness of nature, being abundant source of vitamins, fibre, protein and minerals, thereby known to provide more satiety and nutrition. The current range comprises innovative offerings including Gluten Free Flour, Ragi flour and Multi Millet Mix flour which are naturally gluten free, rich in dietary fiber and a source of protein.

These flours can be added to regular atta and batters to make nutritious chapatis, dosas and more.

Speaking at the launch, Mr. Hemant Malik, Divisional Chief Executive - Foods, ITC Ltd said, “The launch of Aashirvaad Nature’s Super Foods’ comes at a time when consumers are looking for products that are healthier options, containing essentials nutrients needed for the growth and development of the human body. At ITC, we are committed to fulfilling the dietary gaps with our range of superior quality products that are also delightfully palatable. We are confident that this differentiated range will be successful in catering to consumers’ nutri-wellness requirements with taste that suits their preferences.”

The products will be available across general and modern trade outlets and leading e-commerce platforms.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/img_22012022_170458_800_x_800_pixel.jpg?itok=sQeQLelQ
RepIndia bags digital and creative mandate for Sleepwell

Mumbai: Sheela Foam Ltd's consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella. 

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/img_22012022_122530_800_x_800_pixel.jpg?itok=UTp7dkeX
GUEST COLUMN: The harm that good ads do

Mumbai: If you want to greet somebody in the morning, two things are essential. First, you have to say ‘Good Morning,’ not ‘Good Night’ or ‘Good Afternoon.' And second, you should say it pleasantly. If this combination goes haywire, you won’t get the other person to say ‘Good Morning’ to you, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/img_22012022_115937_800_x_800_pixel.jpg?itok=AFKTTny3
HUL top advertiser in week 2: Barc

Mumbai: Maintaining lead in the second week of 2022 (8-14 January), Hindustan Lever Ltd (HUL) delivered ad volumes of 4010.93, as per Barc data. Reckitt Benckiser India was second at 3187.2 (‘000s). Ponds India finished third with ad volumes of 995.42 Brooke Bond Lipton India, Cadburys India, ITC...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_185809_800_x_800_pixel.jpg?itok=O11OH6SV
Adani Wilmar IPO to open on 27 January

Mumbai: Edible oil major Adani Wilmar Ltd has announced that it will open for public subscription next week on 27 January and conclude on 31 January.  The price band of the issue has been fixed at Rs 218 to Rs 230 per equity share of the face value of one rupee each for its Rs 3,600 crore initial...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_180503_800_x_800_pixel.jpg?itok=mRYczbc3
Oyo launches new campaign capturing pulse of today’s travellers

Mumbai: Hotel booking platform Oyo has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms, etc through January and February. The brand film features Bollywood actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_150338_800_x_800_pixel.jpg?itok=MlqwjZX0
ET Medialabs bags performance branding mandate for Kapiva

Mumbai: Growth marketing and analytics company ET MediaLabs has announced its collaboration with Kapiva, a modern Ayurvedic D2C nutrition brand. The association will strengthen Kapiva’s performance branding services with an aim to build awareness and eventually amplify and retain the loyal customer...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_124651_800_x_800_pixel.jpg?itok=aln8GlJK
TBO Tek rebrands itself as tbo.com

Mumbai: Global travel distribution platform tbo.com has unveiled its new expression of customer-centric brand name, logo, tagline and brand identity as TBO.com. The customer-centric brand name along with the tagline is now: tbo.com -Travel Simplified.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_123215_800_x_800_pixel.jpg?itok=Y8XjYMx8
Bira 91 partners with boAt to launch 'Boom' audio collection

Mumbai: Bira 91 and earwear brand boAt have come together to launch an exclusive ‘Boom’ limited-edition collection of audio devices. The 'Boom' collection will be available exclusively on Bira 91’s Merch store and the boAt website starting 20 January.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_120419_800_x_800_pixel.jpg?itok=8zcjGkru
Shauvik Ghosh joins KnowledgeHut as PR & communications head

Mumbai: KnowledgeHut, a Bangalore-based short-duration skills provider has appointed Shauvik Ghosh as head of PR and corporate communications. The appointment is part of the ed-tech start-up's plans to aggressively expand its business and drive growth in its business across its domestic and...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required