InsuranceDekho puts policy buyers at ease in first TV ad

InsuranceDekho puts policy buyers at ease in first TV ad

The campaign is conceptualised by Leo Burnett.


NEW DELHI: InsuranceDekho has rolled out its first brand exercise for television – “Aap insurance dekho. Baaki hum dekh lenge.” As part of the campaign, InsuranceDekho has focused on creating awareness about the importance of health insurance for the common man.  

The campaign aims to educate people about end-to-end services offered by InsuranceDekho and demonstrates the brand’s trustworthiness. Customers can compare and review policies online, get the right policy at the right price, consult an insurance expert and receive unconditional support from a dedicated help desk, especially during claim settlement. The light-hearted campaign hopes to instil confidence among customers about buying their health insurance from InsuranceDekho and puts them at ease by announcing, “Aap insurance dekho. Baaki hum dekh lenge!”

InsuranceDekho co-founder & CEO Ankit Agrawal said, “Our campaign aims to establish the importance of insurance in the life of a common man. Customers are at the core of everything we do at InsuranceDekho. We are focused on providing a hassle-free experience, from helping the customers choose the right policy up till the claim settlement. With this campaign, we seek to assure consumers that purchasing an insurance policy is a very easy task. With our offerings, we make it possible for them to move ahead.”

The campaign is conceptualised by Leo Burnett and directed by Arjuna Gaur.

Leo Burnett director Arjuna Gaur called the film a metaphor that reveals the worries of people with inadequate or no health insurance policies. “Getting the right health plan and assistance is a tough task. The challenge was to tackle a serious subject like healthcare with humour without devaluing the message. But with the right cast and chemistry between them, we were able to emphasise the importance of choosing health plans properly. And how is a platform that empowers people to do so while giving them end-to-end support.”