Report on Hindi News Viewership

InCred celebrates spirit of ‘83’ with new digital campaign

Urges people across the country to share their memories of the historic ‘83 win.

Mumbai: InCred, a new age NBFC with a pan India presence, has announced a partnership with the Bollywood film "83."  This partnership celebrates the incredible victory of confidence against all odds. 

InCred has a long-standing association with cricket, especially with Rahul Dravid, its brand ambassador who is also the current head coach of team India. To add further excitement for cricket fans, InCred launched a digital campaign with Dravid in which he shared his personal memories of the historic world cup win. The campaign also urges people across the country to share their memories of the historic ‘83 win.

“We went out late at night to have ice cream to celebrate the win, and for us as 10-year-olds being out late having ice cream was a big deal, but team India gave us that. The 1983 victory also changed the cricketing landscape in the country and put India on the map of world cricket,” Dravid said.

Talking about the campaign, InCred founder and group CEO Bhupinder Singh said, “We are delighted to be associated with the movie 83, based on the momentous win that created history in the world of cricket. The movie has a close affinity with our company values and brand ethos which rides on passion, determination, and a sense of Confidence. We believe that's what it takes to make an InCredible success story possible.”

“Through our collaboration with InCred, we aim to reach out to all the cricket and movie fans," said Reliance Entertainment head of marketing Sameer Chopra. "The personal memories of the historic win add more to the celebration of the movie and make it grand. It is a good opportunity for so many Indians to reminisce the memorable day.” 

Film "83" is directed by Kabir Khan and produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala, Sheetal Vinod Talwar, Reliance Entertainment and 83 Film Ltd.

Latest Reads
Mruci strengthens India leadership; appoints S Sinha & S Gupta as new members on the board

Media Research Users Council India (Mruci) held its 28th annual general meeting (AGM) on Tuesday via video conferencing. Mediabrands CEO – India Shashidhar Sinha and Jagran Prakashan director Shailesh Gupta will continue in their respective roles as chairman and vice chairman of Mruci. 

MAM Marketing MAM
Madison Media Alpha bags media mandate for Uncle Delivery

Mumbai: Uncle Delivery has appointed Madison Media Alpha, a unit of Madison World, as their official media agency on record. The account was won by Madison after a multi-agency pitch. As the media agency for the brand, the agency will strategize and manage all forms of media, including outdoor,...

MAM Marketing MAM
Mondelez India partners with Oreo to launch new campaign #Bringback2011

Mumbai: Oreo announced the launch of its new #BringBack2011 campaign to spark millions of playful moments amidst cricket-loving Indians. #Bringback2011 is a fun idea that combines Oreo, cricket, and MS Dhoni in an unusual way.

MAM Media and Advertising Ad Campaigns
Wieden Kennedy onboards Shreekant Srinivasan as business head, Delhi

Mumbai: Continuing its rejuvenated India ambitions, W+K India has appointed Shreekant Srinivasan as head of business for the agency’s Delhi office. In his new role, he will lead the new business agenda as well as head the account management function for the office. In typical W+K fashion, he will...

MAM Marketing MAM
ITC’s Dark Fantasy partners with Brodha V to launch ‘The Vanilla Fills Anthem'

ITC Foods’ Sunfeast Dark Fantasy Vanilla Fills crème biscuits were launched with the endeavour to bring the signature experience to the vanilla crème and dark shell biscuit segment. Crafted to break the monotony of the regular crème biscuits,

MAM Marketing MAM
Sakshar Media bags public relations mandate for ModishOmbre

Sakshar Media bagged the public relations mandate for ModishOmbre, a company dealing in high-end luxury products/items under one roof. The agency bagged the account in a multi-agency pitch and will be responsible for increasing brand awareness and media visibility for ModishOmbre as a part of its...

MAM Marketing MAM
Art-E MediaTech bags social media mandate for IndiaMART

IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner.

MAM Marketing MAM
Must Watch Netflix Films - Recommended by Daily Research Plot

Online Content Consumption has increased after the Worldwide lockdown in 2019, Audiences are enjoying watching movies and series online now more than in theaters and here we have brought a list of the must-watch Netflix Films which has been recommended by Daily Research Plot, which is an Online...

MAM Digital
upGrad names Srikanth Iyengar as CEO - workforce development for North America & Europe

Edtech major upGrad announced the appointment of Srikanth Iyengar as the CEO of workforce development, effective September 2022.

MAM Marketing MAM