In an ode to design, Post Office Studios' new campaign announces the Hyderabad Design Week

Mumbai: Award-winning animation and new media technology company, Post Office Studios, created a promotional video to announce the Hyderabad Design Week.

This five-day festival of design brings together leading design practitioners to explore their role as change-makers, present the best in human-centric design innovation, and tackle some of the biggest challenges facing the world today. With the theme ‘Humanizing Design’, Hyderabad Design Week 2019 will be held between 9th-13th October, in tandem with the 31st edition of the World Design Assembly, which is taking place in India for the very first time.

The promotional video takes the audience through a variety of design styles, largely depicted through 2D and 3D animation, and some amount of live action. Each visual element is tied together with a spoken word piece, conveying the thought that everything happening around us, from the simplest to the most complex, is made possible through good design. Taking a lead from the theme of the event, ‘Humanizing Design’, the video does not simply depict abstract design elements as with most videos of this kind, but rather showcases the various instances through which these elements govern and are a product of our day to day lives.

Aditya Tawde, CCO, Post Office Studios and Director of video says “We were approached by the Government of Telangana to create a promotional video for the Hyderabad Design Week, which would be taking place in October 2019 in tandem with the 31st World Design Assembly. Their main ask was to create a video that was as innovative and unconventional as possible, while ensuring that we did justice to the event’s theme - Humanizing Design. Given the leeway we had for this project, as well as the nature and scale of the event in particular, we wanted to create a content piece that would in some way be an ode to design. The team conceptualised a spoken word piece highlighting how design has evolved around human experiences over the years, each of which would be visually depicted with a distinct design style.

One of the most challenging parts of the process was to design and animate the end sequence of the video, which revealed the word ‘Design’. For this, we designed 54 graphic frames, and animated them together to end the video on a high and intensive note, giving the viewers an adrenaline rush of sorts. The music and sound design was upbeat and engaging, and helped elevate the viewing experience for the audience.

This collaboration has been a great experience for us, as it not only gave us the opportunity to create animated content driven by great design, but also allowed us to push our creative boundaries significantly.”

Latest Reads
Society Tea says tea market well established to champion #VocalForLocal

MUMBAI: One thread that binds Indians as a nation, despite the diversity in cultures and languages, is the love for tea. The way tea is consumed here changes every 100 km. It has been an irreplaceable part of every Indian, making it the most loved beverage across the subcontinent.

MAM Marketing MAM
Isobar India to nurture future strategists with 'KickStrat'

MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has announced the launch of ‘KickStrat’, an internship opportunity to foster future strategists.KickStrat is the most comprehensive and exclusive 24-week training programme that allows young and budding talents...

MAM Marketing MAM
Gulf Oil, MS Dhoni release animated campaign on living positively in the ‘new normal’

MUMBAI: Gulf Oil Lubricants India Ltd has launched an animated video campaign featuring its brand ambassador MS Dhoni with the message #NewWayForward, emphasising the significance of having a positive outlook when we are all set to return to our daily routine post-lockdown.

MAM Marketing MAM
Aegon Life Insurance pledges ‘no violence’ against doctors through #savethesaviour initiative

MUMBAI: Aegon Life Insurance has launched a unique digital campaign, #Savethesaviour, to show gratitude towards the doctors and thank them for their hard work and dedication, during these times of crisis. Doctors give more than 100 per cent of their effort to the society, leaving behind their...

MAM Marketing MAM
Wipro Consumer Care and Lighting introduces Wipro Safewash Anti-Germ Liquid Detergent

Wipro Consumer Care and Lighting today announced the launch of Wipro Safewash Anti-Germ Liquid Detergent with 99% germ protection formula. Safewash Anti-Germ is a pioneering solution for germ protection for fabrics, ensuring that clothes are not only fresh and clean but also germ-free.

MAM Marketing MAM
Dhara rekindles "Dhara Dhara Shuddh Dhara" tune

MUMBAI: Imprinted in our memories from the time the ad used to play on Doordarshan, the jingle and the jalebi kid is still alive in our hearts and mind even after two decades. Back in the early 90's, this tune had kick-started the ‘Anokhi Shuruat’ of a dynamic journey for the leading edible oil...

MAM Marketing MAM
IPRS to host a webinar on ‘Getting organized during Adversities’ in association with Music Plus

In the wake of current pandemic, many sectors and industries been adversely impacted resulting in widespread uncertainties. There are growing concerns over livelihood and people are looking for direction and support to survive the economic downturn.  The importance of being represented as a...

MAM Marketing MAM
GOZOOP wins SterloMax account

MUMBAI: Digital-first integrated marketing company Gozoop has won the integrated marketing mandate for SterloMax, following a multi-agency pitch. SterloMax, a WHO-recommended hand-rub disinfectant and sanitizer, is the worldwide gold standard for hygienic hand disinfection. The SterloMax brand of...

MAM Marketing MAM
Corning Appoints Sudhir Pillai as India MD

MUMBAI: Corning Incorporated has announced that Sudhir Pillai has been appointed to the role of managing director for Corning India. Pillai, who most recently served as commercial director, Corning Life Sciences, will be based in Gurugram, Haryana and will spearhead the company’s growth and...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required