MUMBAI: IMRB International (formerly Indian Market Research Bureau) has been bestowed the title of "Mr Agency of the Year" at the recently concluded 22nd Annual Seminar of the Market Research Society of India (MRSI).

The market research, survey and business consultancy firm has bagged this honour for the sixth time since the inception of the award in 2005.

The annual MRSI seminar is a competitive showcase of the best work carried out by research professionals during the year. It highlights the latest technological and statistical developments in the market research industry.

The seminar this year was focused on the theme Research in the Age of Pragmatism‘. The research industry showcased how the industry is reinventing itself by reinterpreting and redesigning its offers, approaches and solutions.

11 of the 21 competitive papers presented at the Seminar were from IMRB and six of these were awarded for their excellence.

A panel of senior marketing and research professional shortlisted the best papers from the entries submitted by researchers and marketing professionals. These were showcased at the two day conference held in Delhi on 17 and 18 December.

IMRB International president Thomas Puliyel said "This is indeed a very proud moment for us. This peer recognition of IMRB‘s quality, coming on the back of the award of the ISO 20252 Certification for our Field and Analytics units is a great way to end 2012."

Established in 1971, IMRB International is a part of Kantar. IMRB‘s footprint extends across South Asia, Middle East & North Africa and Europe through its 26 offices. IMRB International‘s specialised areas includes consumer market research both quantitative and qualitative, industrial market research, business to business research, social and rural market research, media research, retail and shopper research and consumer panels.