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Imagine Marketing signs definitive agreement to acquire KaHa Pte Ltd

Investment to create next-generation IoT-enabled wearable products and ecosystem.

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Mumbai: Imagine Marketing Pvt Ltd (IMPL, the parent company of boAt) has announced that it has signed a definitive agreement to acquire Singapore based KaHa Pte Ltd, an end-to-end smart IoT product development company. The acquisition is expected to augment IMPL’s capabilities to introduce technologically advanced products and shorten the lead time to have an ecosystem play in the wearables and IoT segment.

Founded in 2015, KaHa has capabilities in developing products in the IoT space and has a technology-focused platform for wearables through patented AI and ML capabilities, end-to-end smart wearable solutions (hardware and software), and data-driven smart IoT platforms, providing solutions and analytics for multiple use cases. It has its operations across Singapore, India and China.

The wearables (smartwatch and activity bands) market in India is expected to grow more than ten times to $ two-four billion in size by 2025 from around ~$0.2 billion in size in 2018. Imagine Marketing has been increasing its R&D focus through boAt Labs with a dedicated 25+ member team having expertise in various elements of the development of audio and wearable devices, said the statement. 

"The acquisition will enable Imagine Marketing to augment its wearable product offerings in terms of the concept, design, electronic firmware, algorithm development, Android/ iOS applications, new feature integration, social engagement and analytics, and lead the way by creating a vibrant eco-system for the Indian consumer," the company said.

“With chronic lifestyle diseases on a rise, consumers are getting increasingly conscious of their ways of living. Wearable devices that help track activities, monitor sleep patterns, health indicators and calories burn are therefore gaining popularity with consumers with an active lifestyle to keep them healthy and fit," stated said IMPL co-founder and chief product officer Sameer Mehta. "Our acquisition of KaHa, a technology-focused platform for wearables through patented AI and ML capabilities will capture all aspects including vitals, fitness, social and mental health along with providing lifestyle features like gamification, enabling payments etc. By leveraging KaHa’s capabilities, we will be able to create a smart wearables ecosystem with powerful functionality at affordable prices that truly benefit the consumers.”

KaHa Pte Ltd has a patented and encrypted technology stack and has applied for over 30 patents It also has over 90 dedicated professionals and domain experts. The company has received the prestigious Clarivate award for Innovation for two consecutive years, 2020 and 2021.

“We are delighted to become part of the boAt family," said KaHa Pte Ltd CEO and co-founder Pawan Gandhi. "Our DNA lies in cutting edge product development and building smart IoT products that solve consumer problems. We look forward to working with the boAt team to make wearable technology an enriching and life-changing part of the consumer’s everyday life and building a vibrant wearables ecosystem.”

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