MUMBAI: Hutchison Essar is planning to refresh its Hutch brand and has introduced an updated logo, a new image style, graphics and colour palette, which will give the brand a new look and feel.

The new Hutch logo will have a new colour palette - the tristars will be in a bright pink colour, which will be complemented with a secondary palette to have a hue of blues.

With this initiative, the Hutch brand will also be introduced into Mumbai and in the future in Hutchison Essar's new area of operations, thus, creating a single universal identity across India.

The rights to use the Orange brand will revert to Orange with the introduction of Hutch in Mumbai.

 
 
Hutch has become a well established brand name in the country and was awarded the Most Creative Advertiser at the Abby's in 2003 and 2004. Hutchison Essar currently operates in 13 circles with over 10.16 million customers.

 
Hutchison Essar corporate vice president - group marketing Naveen Chopra said, "Hutch has touched a chord with consumers in such a short span of time. We do believe the time has come to refresh this brand and inculcate a new 'Hutch spirit' which will make us more vibrant and promising for all."