MUMBAI: Marketers are using the 'Madison meets Vine' mantra with increasing regularity! Hungama.com has just clinched a deal with Nokia for powering Bollywood content on Nokia handsets. Through this arrangement, Nokia will launch its Club Nokia in India - an online club that exists in 22 countries and offers members access to entertainment, latest convergence tools, offline local Nokia events, contests and information on Nokia products. In India, Nokia will offer this as part of their own short code 555.
While speaking to indiantelevision.com, Hungama CEO Neeraj Roy says: "The Nokia deal will set the tone for the future. We are currently offering media business services to over five million surfers and registered members. Broadly speaking, nearly 300 brands across 18 industry categories are using our sites for 'digital experiential marketing' services." In addition, Roy also offers online/offline events, entertainment marketing and gaming.
Through the popular websites - namely Hungama and the Bollywood site India FM, Roy and his team also offer several services to marketers and ad agencies. The list includes official movie website design; movie marketing; corporate associations; In-film placements; Internet promotions; ground promotions and road shows; multimedia CD Roms; publicity designs and creatives; media buying; game development; movie titling; animation; commercials and promos; mobile marketing; merchandise; distribution; Bollywood auctions amongst others.
Roy claims that he is working closely with Yashraj Films, Varma Corporation, Ramesh Sippy and Rajshri Films amongst other big banners.
"Internationally compiled research says 68 per cent of people don't watch movies unless they have seen the trailors; 85 per cent of people watch film promos and trailors online. In fact, for Rajshri productions, we came up with India's first film gaming CD for the Hrithik-Kareena-Abhishek starrerMain Prem Ki Deewani Hoon," adds Roy.
Roy claims to be a pioneer in film placement and has done a deal with Western Union Money Transfer for Ramesh Sippy's forthcoming film starring Abhishek Bachchan and Aishwarya Rai - Kuch Na Kaho.
In addition to the services, Hungama and IndiaFM also get regular ads in the form of banners and other sponsorships.
