Howdy Modi Summit in Houston leads to Spike in Number of Online Searches reveals SEMrush study

MUMBAI: After winning the last election in the biggest landslide in Indian electoral history, PM Narendra Modi’s popularity hasn’t yet peaked globally shows a recent SEMrush study. Though everyone in India knows PM Modi, his popularity globally is still on the ascent. The Indian PM was welcomed at the Howdy Modi summit in Houston organized by his fans in the Indian American community. The Howdy Modi summit was held on September 22nd, 2019 and that date, online searches for “Narendra Modi” and “PM Modi” spiked 346% and 725% respectively.

No doubt many in America took to Google to learn more about Narendra Modi, the SEMrush study captured this well. Of course, Indians searched for him as well. The sentiment expressed on Twitter was overwhelmingly positive. From September 15th-25th the SEMrush study showed that 66.37% of the sentiment expressed online about PM Narendra Modi had positive connotations and 18.42% of sentiment had neutral connotations. Only 15.22% of online sentiment about PM Modi during the same period had negative connotations.

Emojis shared in tweets that had the words PM Modi and Narendra Modi during the mentioned period radiated positive sentiments. In tweets that used the words PM Modi and Narendra Modi, the most common emoji was a birthday cake; it was used a total of 4,865 times. The second most common emoji was one every Indian recognises, the folded “Namaste”; it was used a total of 4,858 times. The third most common emoji was a human face bursting with laughter with tears of joy falling from each closed-eye. The fourth most common emoji was a bouquet of flowers.

Hashtags such as #howdymodi, #happybdaypmmodi, #watch, #happybirthdaynaredramod, #modi, #modiinhouston, #modiinusa were used a total of 12824, 3736, 2474, 2391, 1933, 1824, and 1750 times respectively. As PM Modi’s birthday is on 17th September, it’s understandable why #happybdaymodi and emojis with birthday cakes were used, Indian Americans wanted to wish the Indian PM a belated happy birthday. Twitter handles where PM Modi was mentioned most included that of American president Donald Trump who, calling the Indian PM a friend let him know he would be with him during the Howdy Modi summit in Houston. Engagement on the American Presidents tweet to PM Modi stood at 134982. Tweets by Indian politicians and Bollywood stars congratulating PM Modi during the Howdy Modi summit enjoyed considerable engagement as well.

Speaking about the rising global popularity of PM Narendra Modi Mr. Fernando Angulo, Head of Communications, SEMrush, said "No Indian PM ever has enjoyed the huge popularity in India and overseas that Narendra Modi does today. While Narendra Modi’s popularity in India is understandable his popularity in the US and other foreign countries is unprecedented for an Indian politician. His popularity in the land of the free and close friendship with Donald Trump is all the more remarkable considering that just over a decade ago he was denied a US visa. Today he’s welcomed in America as a great friend and global leader, that’s statesmanship.

He further added, I believe that our study captures the evolving global political landscape in which the popularity of national leaders isn’t confined to their own countries; rather great leaders today win admirers among the masses even in countries whose interests they aren’t elected to represent”.

Latest Reads
Airbnb in collaboration with the City Place of Jaipur unveils latest Campaign film

India, November 18, 2019: The 300 year old City Palace of Jaipur, home to Jaipur’s Royal Family, has played host to numerous guests over the centuries. From November 23, 2019, the Gudliya Suite at the City Palace will become accessible to outside guests, and will be able to be booked for the first...

MAM Media and Advertising Ad Campaigns
India leads Mobile Ad Fraud across Asia with 62%: MMA's Ad Fraud Benchmark Report

MUMBAI: Mobile Marketing Association, a global non-profit organization, today released an Ad Fraud Benchmark Report on the state of mobile ad fraud in India. The report revealed interesting facts about the level of fraud, and its awareness in the country and aims to help marketers benchmark their...

MAM Marketing MAM
Ogilvy names Shouvik Roy as new head of Ogilvy Delhi

MUMBAI: Ogilvy has announced the appointment of Shouvik Roy as president & head of office, Ogilvy Delhi. Having over two decades of experience in brand consulting, design, marketing and advertising, Roy will join Ogilvy Delhi on 5 December 2019 and will report to Ogilvy India CEO Kunal Jeswani.

MAM Media and Advertising People
AVON ties-up with Ace Fashion Designer, Colleges and Malls for ‘Take A #BreastBreak’ campaign

MUMBAI – AVON, the global beauty brand that has always stood for women continues its crusade to prevent and fight Breast Cancer with its campaign Take a #BreastBreak. AVON kick started the campaign in October by collaborating with India Runway Week to host an exclusive fashion show with designer...

MAM Media and Advertising Ad Campaigns
ITC Engage launches new range of fragrances

MUMBAI: ITC’s one of the leading fragrance brand, Engage has announced the launch of its new range of fragrances with Kartik Aaryan and Tara Sutaria. Engage celebrates romance in its true spirit which is magnetic, charming, enigmatic and playful. Kartik and Tara embody the brand persona of Engage...

MAM Marketing MAM
Is TV Still The Most Effective Ad Medium?

"TV not only remains the most effective medium - almost twice as much as the rest, making advertisers earn more money than any other medium - but it is also the most efficient in terms of retention rate." Television generates a higher ROI than the rest of the media in three of the four categories...

MAM Media and Advertising Ad Campaigns
Godrej Locks, VICE Media India unveil documentary on Home Safety

MUMBAI: On the eve of Home Safety Day today, Godrej Locks has collaborated with VICE Media India, to release an original documentary featuring different kinds of home safety experts, explaining what makes a home vulnerable and how one can protect themselves from the dangers of theft. This...

MAM Marketing MAM
Citroën India launches #InspiredByChildren campaign on Children’s Day

MUMBAI: Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children’s Day. This digital campaign is the sequel of the #InspiredByIndia campaign, which saw an overwhelming response from participants. The campaign increased the Citroën follower...

MAM Media and Advertising Ad Campaigns
INORBIT launches #TweetYourLove campaign

MUMBAI: #TweetYourLove by Inorbit mall was one such initiative that received a warm welcome by over 1000+ kids on Children’s Day. Inorbit in association with Save the Children India, an NGO that works towards the betterment of underprivileged kids, exercised this campaign urging people to show...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories