Mumbai: Honasa Consumer Pvt Ltd (HCPL), the parent company of Mamaearth and The Derma Co, has acquired women-centric content platform Momspresso and associated influencer-engagement platform Momspresso MyMoney. According to a statement, the acquisition accelerates the company's engagement with consumers to further strengthen content-to-commerce.   

The acquisition is an extension of a partnership with Momspresso for content, influencer engagement and commerce.  Momspresso also runs MyMoney, a platform for micro-influencers to engage with consumers in the new-age economy.

Commenting on the acquisition, HPCL co-founder and CEO Varun Alagh said, "We have experienced exponential growth due to our constant connect with community and consumers and the partnership with Momspresso will further scale up our creator network. Content driven commerce has been on an upsurge and we are confident that the capabilities that the team brings will help accelerate our content-to-commerce strategy, in an efficient and smart way to support our marketing investments and brand building. This fundamental shift will allow us to cultivate stronger associations with existing and new creators and communities.”

Through this acquisition, Momspresso and MyMoney will provide HCPL with a platform to connect with 60,000 content-creators in 10 languages, an engaged community of 30 mn women, and 2,00,000+ micro-influencers connected to 50 million consumers, thereby enabling HCPL to directly connect with creators, communities, and consumers, said the company.

Following the acquisition, Momspresso will continue to function independently and the founding team with co-founder and CEO Vishal Gupta, co-founder and CTO Asif Mohamed and co-founder and COO Prashant Sinha will continue to lead the operations and manage the business as an independent entity. Momspresso will deploy the funds received through the acquisition, towards enhancing the team, building data-science capability, and investing in technology to drive scale and efficiency.

Commenting on the partnership, Momspresso co-founder and CEO Vishal Gupta said, “At Momspresso, India’s leading content and influencer platform for women, we’re delighted to align forces with Honasa, which has established itself as the foremost DTC player in the country. Together, we are uniquely positioned to unlock synergies in creating a compelling content to commerce playbook. The possibilities are immense, and we are greatly excited at what lies ahead.”