MUMBAI: Hero Honda, which has been a long time supporter of Indian and ICC cricket has signed on as team sponsor of the Asia team in the Afro Asia Cup 2005.
 

 
Hero Honda has had a long standing association with Indian cricket. In 1993 Hero Honda sponsored the India – Sri Lanka test series and following up strongly, launched the Hero Cup in 1993 in which India triumphed under Mohammed Azharuddin's captaincy.
 
 
Hero Honda Ltd. MD Pawan Munjal said, "I am delighted that Hero Honda is now associated as team sponsor of such a powerful all-star Asia Team. Hero Honda believes in cricket, both at national and international level, and the Afro Asia Cup provides a new and intercontinental dimension to our association with the sport."
 
 
Hero Honda has strengthened and built its association with Indian cricket through ongoing sponsorship of BCCI and ICC Cricket.

Hero Honda was an official sponsor of the ICC Cricket World Cup, South Africa – 2003, and is now a global partner of ICC Cricket upto and including the ICC Cricket World Cup – West Indies, 2007.

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