MAM

Havas Group India appoints Neeraj Bassi as chief strategy officer

Neeraj Bassi’s last stint was with Publicis India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/06/neeraj.jpg?itok=ISJ9vA4i

MUMBAI: Havas Group India has further strengthened its leadership team with the appointment of Neeraj Bassi as the chief strategy officer, effective immediately. This is in sync with Havas Group’s aggressive growth strategy and its mission to create meaningful work for its clients.

In his new role, Neeraj will lead strategy and drive the next phase of growth across Havas Creative and Media and report to Havas Group India group CEO Rana Barua.

Bassi moves from Publicis India, where he was chief strategy officer and managing partner and leverages over two decades of varied experience, across categories. He has worked with some of the most reputed agencies like Ogilvy, Wunderman Thompson, McCann and renowned market research networks such as TNS, IMRB, NFO in India and overseas.

While Bassi is credited for many iconic brand campaigns, he has also provided strategic guidance and brand solutions for a host of brands including Unilever, Audi, Cadbury Dairy, BMW, Honda, Milk, Asian Paints, Unilever, Nestle, Philips, HSBC, Adidas, Voltas, Sprite, Max Life, and Dabur among others. He is also the recipient of multiple awards across reputed award forums in India and globally that recognises effectiveness like Effies (India & APAC), AME, WARC, etc.

Bassi is a passionate teacher at his alma-mater MICA and also closely involved with the placement process for MICA.  

Barua said, “Neeraj has been in the industry for over two decades and comes with rich experience and insights in handling strategic planning across brands and categories. He has a proven track record of building brands successfully and positioning them ahead of their competitors. His strategic inputs and a deep understanding of the consumer mindset will further help us to make a meaningful difference to brands and consumers.”

Havas Group India group chairman and chief creative officer Bobby Pawar said, “Neeraj is a seasoned professional known for his deep strategic understanding of the brands. I am confident that his skill set, and experience will take Havas to new heights and will help us build a stronger foundation for the agency’s future. I am delighted to welcome Neeraj to the group and look forward to working with him and adding value to our client’s portfolio.”

“Our industry is in transition today, where consumers’ preferences and behaviours are evolving on a continuous basis and they are spending time engaging with a host of media platforms. In this dynamic context, the Havas Village way of working, is exactly what clients need. I am looking forward to working with the dynamic leadership at Havas and leveraging the true potential of the “Together” strategy, to drive growth of brands that we work on and to add value to our client’s business,” added Neeraj on his new role.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/fasttrack.jpg?itok=u4N3U7WJ
Fastrack x Ananya Panday: The Fit Outs collection of watches

MUMBAI: Fastrack launched its first co-created collection of Watches and Bags for girls with the youth style icon, Ananya Panday. The young girls of today have a fashion repertoire that ranges from a casual, sporty for everyday looks, bling look to make a fashion statement at a party and even an...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/xavier.jpg?itok=VOyEAhQv
Xavier PRabhu, PRHUB’s founder is the next President of APAC region for IPREX; will be part of the global board & executive committee in the new role

IPREX, a US$420 million network of communication agencies with 1,600 staff and 110 offices worldwide working across a spectrum of industries and practice disciplines and the third-largest global network of independent PR firms, today announced its new global leadership team. Xavier PRabhu, Founder...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/vinay.jpg?itok=U8FTvGEo
Grafdoer recommences production with a brand-new line of Hygienic Touch-less Products

New Delhi : To curb the spread of novel Coronavirus, companies across various sectors are diversifying their inventories with new and innovative products to meet the growing need of consumers. Kitchen and Sanitary-ware brand Grafdoer announced the commencement of its production of new touch-less...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/chat..jpg?itok=B1STbXpl
Not the right time for brands to go dark; they must continue communication

Brands cannot go dark in these troubled times, says ITW Consulting managing director Bhairav Shanth during a virtual fireside chat with Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari. According to him.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Rohit%20Sharma.jpg?itok=2cnacI35
IIFL Finance signs Rohit Sharma as first-ever brand ambassador

MUMBAI: IIFL Finance, one of India’s leading non-banking finance companies, with over Rs 36,000 crore of assets under management, has signed up Indian cricketer Rohit Sharma as its first-ever brand ambassador. IIFL Finance endeavours to stand out for talking straight and being honest with its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/metro.jpg?itok=hIQOB81n
Metro Shoes provides relief to workers by donating footwear

Migrant labourers are struggling to reach their hometown amidst the pandemic that has brought the country and its economy to a halt. Many of them have chosen to walk towards their homes. The long miles, blistering heat and inadequate food and water have made their struggle to reach home a lot...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/hrtech.jpg?itok=CjQs-ywf
HR-Tech startup, iXceed forays into Digital Marketing Services

After making a mark in the HR domain, iXceed – HR-Tech the start-up now expands its portfolio services by offering digital marketing in tandem with the clients’ demands. Marketers—as advocates for consumers in every business—have a critical role to play. Digital Marketing is a major driver for most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/dollar.jpg?itok=WewYbHTe
Dollar has Akshay Kumar unveil new brand identity on webinar

BENGALURU: In probably what will be the ‘new normal’ as far as product and brand launches are concerned, Indian apparel brand Dollar Industries Ltd (Dollar) unveiled a new brand identity through a webinar. The new brand identity has the word Dollar with and added subscript – ‘Wear the change’ - #...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/edutainment.jpg?itok=yheOXizi
8th Edition of The Edutainment Show Goes Virtual Amidst Lockdown

India’s leading Event IP Company, Event Capital initiative The Edutainment Show has announced its 8th edition online. Edutainment Show Live a media and design education exhibition is set to be held from the 11th June -20th June. The show is a platform to connect young budding and aspiring students...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required