BANGALORE: Newport, an Indian jeans brand, has launched its new festive line of jeans. Newport has roped in cricketer Harbhajan Singh as its brand ambassador in addition to the existing brand ambassador, Saif Ali Khan. The entire campaign revolves around the idea of ‘role reversal’ between these two individuals.

 
Saif and Harbhajan are the sporting heroes and enjoy reversing their persona with each other. They urge the youth to 'Try Something New' from Newport. The campaign revolves around ‘Naya Style Fundas’ – where the stars tell us how to be more stylish, the Newport way.

This festive season Newport’s fashion denim line revolves around the acid wash approach offering stylized acid washed jeans, basic and fashion denim shirts and funky denim jackets. For the very first time Newport jeans has introduced a range of colored acid washes. The entire range has been specially hand worked so that each pair looks unique. Also a unique new back patch in 6 tones to match the wash of the jeans has been added to the Newport ware. Newport jeans are available in four popular fits- Classic, Bootcut, Street and Anti.

 
 
Newport business head Ashish Pandityan is quoted inn the official release as saying “Indian Youth are more fashion conscious today than they have been ever before. The new line has been designed keeping the latest jeans trends in mind – details on the stitches, loops etc. The new campaign like the previous one is designed to showcase Newport’s strong sense of style. And it couldn’t have more suitable brand ambassadors. Saif and Baji are known to be the fashionable stars in their respective fields and popular youth icons too. And style is something that all the three – Newport, Saif and Harbhajan - have in common”.

 
 
Newport’s festival range offerings is priced between Rs.399 to Rs.699 and denim jackets are priced at Rs.799 and Rs.899 . Newport continues to be available across 100 exclusive stores and 2000 multi brand outlets across the country as well as in large format retail chains.