Mumbai: GroupM India has restructured its media buying function - Central Trading Group (CTG) and announced four key appointments to the leadership team.
Pratik Rathod who has been successfully leading buying for Wavemaker will be taking on an elevated group-level role of GroupM India national broadcast head. "Rathod's expertise, vast experience and approach to creative solutions will help us further leverage one of the largest mediums. He will help strengthen GroupM’s OneVoice priorities and strengthen media partnerships," said the company in a statement on Monday.
K Srinivas Rao takes over the Wavemaker buying mandate from Pratik Rathod. Rao has been leading the Mediacom buying function for the past few years. For MediaCom, he has built a strong integrated buying team and strengthened the overall buying products by adopting strong processes.
Rahul Satoskar, currently the region buying lead for Mindshare west, gets elevated to lead Mediacom buying nationally.
Muralidhar T is taking on an elevated role of leading buying function for the whole of Mindshare. Over the years, Muralidhar has done a commendable job and his contribution has led Mindshare buying scale-up to new heights. "Murali’s strategic thinking and astute commercial acumen would help the overall agency further enhance the buying product and enable higher value to unlock for the clients," said the statement.
“This restructure is a part of evolving transformation for GroupM," stated GroupM India president of investments and pricing Sidharth Parashar. "The relentless commitment to delivering value to its client’s business is what truly defines team CTG, and I am privileged to lead a multi-dimensional team of leaders who are passionate about media and our client’s business. I am delighted to see these leaders grow and take on larger responsibilities in shaping the GroupM CTG transformational journey."