Ground Zero Consulting unveils new brand identity

Ground Zero Consulting unveils new brand identity

Becomes India’s first pure play Sustainability Marketing Consultancy.

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Mumbai: In a strategic move to promote Sustainability Communications, Ground Zero Consulting is excited to announce a significant transformation after being originally established in 2021 as a data research agency. The company has now dedicated itself to address the global challenges arising from the adverse effects of rampant Climate Change, thereby emerging as India’s first pure-play Climate-focussed and Sustainability Communications agency in this critical space.

Headquartered in New Delhi, Ground Zero Consulting aspires to redefine the landscape of climate and sustainability communications. The agency will advocate pro-environment and sustainable business practices among a diverse set of clienteles, including private and public stakeholders that also comprise governmental entities.

Ground Zero Consulting founder & managing editor Rahul Tekwani commented on the evolution, stating, “As a firm, we observed a growing awareness towards Climate Change when undertaking various research projects for both government and corporate sectors. It became evident that the issue is being taken seriously at both governmental and corporate levels. Over the past 12-15 months, we have diligently worked towards this transformation, witnessing the unfolding dynamics of Climate Change both domestically and globally.”

“We further anticipate a significant shift towards sustainability across various industries. There is a need to emphasize and raise widespread awareness at all levels, in addition to substantial investments by the Government in initiatives like Mission LiFE as part of the Net Zero vision. This underscores the need for a comprehensive approach in addressing climate-related challenges,” Tekwani added.

Ground Zero Consulting’s new suite of services includes Communication Strategy development, Sustainability Audits, Sustainable Branding, Global Outreach Programs, Memberships, Collaborations with associations and industry bodies, and Research and Content Creation. The agency is particularly excited about its global outreach initiative, bringing experienced communicators from developed markets in Climate Change to India. The firm’s plans to collaborate with various academia and universities are also underway.

Ground Zero Consulting will continue its operations from existing offices in New Delhi and Mumbai as the firm gears-up to make fresh announcements regarding its leadership team in the near-term. This strategic move positions Ground Zero Consulting at the forefront of the Climate and Sustainability Communications landscape, reflecting a commitment to a greener and more sustainable future.