NEW DELHI: To educate the country about the fifth edition of the semi-annual “Grand Orange Bag Days (GOBD)” grocery sale, Grofer launched a robust marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread. The two-film campaign is conceptualized by FatMen and produced by ZigZag films. 

The first film opens with a society yoga class in progress, which soon gets interrupted when the Grofers’ team brings a four-wheeler inside the room to distribute guaranteed inaam won by everybody. The lead protagonist confirms her reward and is then seen in full gusto standing in front of her guaranteed inaam that she won by shopping on Grofers during the sale.

Grofers VP - marketing Prashant Verma said, “At Grofers, we aim to delight our customers by making their shopping experience more rewarding every time they shop from us. With the latest edition of GOBD, we are making the routine of buying groceries more enjoyable and exciting by giving a ‘100 per cent guaranteed inaam’ on every order, in addition to the lowest prices. From daily use products such as pressure cookers, dinner sets, power banks, headphones, glass bowls, container sets, to grand inaam including cars, bikes, washing machines, and smartphones, over 50 lakh big and small items are up for grabs as a guaranteed inaam in this edition. Additionally, to provide more value to our customers, our sale is live for 11-days instead of the usual nine-days as seen in previous editions.”

In the second film, a Grofers shopper is surprised with her grand reward – a bike in an elevator, by a group from the company’s workforce, who are visiting all the apartments in the society to deliver their 100 per cent guaranteed inaam. After a fun banter, the protagonist is informed that the scooter is her guaranteed inaam that she won on her grocery shopping during the Grofers GOBD sale.