Mumbai: Beauty and personal care unicorn Good Glamm Group has onboarded Sukhleen Aneja as the CEO to head the brands business in order to step change its growth ambition of creating digital first House of Brands.

In her new role, Aneja will be responsible for creating a strategic road map for leading digital first brands, integrating and scaling the recent acquisitions, and leveraging the digital ecosystem including content, creator and communities for creating a content-to-commerce powerhouse, said the company in a statement.

Aneja brings with her nearly two decades of experience in the FMCG and beauty industry. Prior to joining Good Glamm Group she was the CMO for Reckitt’s hygiene portfolio across South Asia. She has been a force behind various award-winning campaigns for Reckitt while remaining focused on delivering strong commercial results. In her earlier roles, Aneja has managed diverse commercial teams delivering marketing ops and innovation for Reckitt Benckiser, Hindustan Unilever and L’Oréal Paris.

As CEO - beauty & FMCG brands business Aneja will ensure strategic, financial and operational leadership for the brands while working closely with CXOs, founders of acquisitions, group founder Darpan Sanghvi and co-founders Priyanka Gill and Naiyya Saggi.  She will scale and deliver the organisation’s operational and fiscal goals for creating a future fit brand roadmap.

“I am thrilled to join Good Glamm Group at a time where the D2C revolution in India has just begun. Beauty and personal care remain highly underleveraged online and that’s where lies the opportunity for creating strong and powerful consumer first brands leveraging the unique digital and content ecosystem that the group has built,” Aneja said.

Good Glamm Group’s group founder and CEO Darpan Sanghvi  added, “We are extremely excited to have Sukhleen on board as we set our eyes on creating the biggest digital beauty conglomerate from South Asia. She brings with her an immense wealth of experience in building strong beauty and personal care brands combined with commercial acumen and consumer centricity. Sukhleen will be instrumental in defining the next phase of Good Glamm ‘s evolution in building the house of Brands including recent acquisitions like The Moms Co. & St. Botanica.”

Anjeja has been recognised at ‘ET 40 Under 40’ and APAC ‘s Top 50 Marketers in APAC.