KOLKATA: Godrej aer has introduced its latest offering – the Godrej aer power pocket, a power-packed bathroom fragrance range which will replace its existing aer pocket range.
The newly launched power pocket has a complete fresh set of fragrances which delivers up to 30 days of fresh smelling bathroom. The unique power gel technology ensures the fragrance reaches every corner of the bathroom. The fresh fragrance options are Sea Breeze, Fresh Blossom, Berry Rush, Lavender Bloom and Floral Delight.
The launch of power pocket will be supported by a TVC campaign that will highlight the product features and increase its visibility.
Conceptualised by Creativeland Asia, the ad film communicates the USPs of aer power pocket. It focuses on the longevity aspect while also highlighting the new refreshing fragrances.
The film plays up the disbelief factor about the long-lasting claim with a playful interaction between a brand endorser and a non-believer. This has been showcased by the perfect protagonists- a young couple who challenge each other. The plot is a banter between a husband and wife, where the sceptical husband constantly checks on Godrej aer power pocket again and again on different days. Every time the husband goes into the bathroom to check, he is pleasantly surprised to find that the fragrance is still there. While he loses the bet with his wife, Godrej aer power pocket clearly wins him over.
Creativeland Asia chief creative officer Anu Joseph said, “The proposition was single-minded. We had to deliver the message that the fragrance of Godrej aer power pocket lasted for 30 days. It’s almost unbelievable. True to aer’s quirky tonality, we used the fact that it’s incredible, as the central thought. The disbelief became the idea. I think the ad delivers the message in a memorable way.”
While power pocket range will replace the existing aer pocket, the price remains unchanged. A single unit of Godrej aer power pocket (any variant) is available at Rs 55. In addition to single units of power pocket, the brand is offering a combo pack of three power pocket fragrances for Rs 165 (includes three units) and a combo pack of 5 for Rs 275 (includes five units). The new aer power pocket is available across general and modern trade along with e-commerce platforms.
