MUMBAI: GenY Medium, a leading full-service digital marketing agency has won the digital mandate for New York based company, Doceree. The company provides the world’s first programmatic ad exchange for marketing to healthcare professionals focusing on the US and India.

Doceree brings healthcare publishers, advertisers and media buying professionals together by adding genuine and long-term value to them through targeted and precise advertising, and therefore improving healthcare delivery and outcomes. Doceree’s platform is powered by the Espyian A.I. engine, which understands doctors' behavior and enables advertisers to engage with them in an enhanced way.

As part of this mandate, GenY Medium will handle the digital advertising, performance and content marketing for the company.

GenY Medium co-founder & CEO Yashwant Kumar said, “We are excited for getting the opportunity to work with Doceree as this will help strengthen our presence in the rapidly evolving ad tech space. Our performance-driven approach and emphasis on leveraging the right set of technologies will certainly deliver the desired business results for Doceree.”

Doceree founder and CEO, Dr. Harshit Jain said, “We are looking forward to our association with GenY Medium as our performance marketing partner. Their expertise in the digital space will help us in achieving our goals.”

GenY Medium is a full-service digital marketing agency that enhances the digital presence of leading businesses by combining the art of marketing with the science of digital.