MAM

Gemius Design Studio conceptualises #GetHighAtHome campaign for Woop Trampoline Park

The campaign is ideated to keep audience healthy and fit during the quarantine period

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/30/woop.jpg?itok=xUMhNCJU

MUMBAI: Gemius Design Studio- 360 Degree marketing and branding agency conceptualized and executed #GetHighAtHome campaign for India’s largest trampoline park- WOOP. Through this campaign, Woop urges its audience to remain healthy and fit during the quarantine period.

#GetHighAtHome asks the audience to take a step towards their fitness regime! The audience has to share a video of themselves jumping, skipping or any such activity 10 times in a row and add their unique twist to execute the jumps. Also, to nominate two of their friends to take up the challenge! Along with challenging, the brand has asked the audience to share their best memories by using #ILoveWoop at Woop and the best entries would get a voucher from the brand.

"Our aim is to make the people relive the exciting and adventurous memories they shared at Woop! with their friends and family, even while they are amidst these times. Everyone can participate by simply posting a picture with the hashtag #ILoveWoop and stand to win amazing vouchers, with an added bonus of getting featured on Woop's official Instagram handle." said Saurabh Pacheriwal, Co-founder, Gemius.

Rajat Mahindru, Co-founder of Woop!, said: "It is very easy to miss out on staying healthy and keeping your body moving during this time and we wanted to ensure that everyone maintained their fitness throughout the lockdown. We have a few tricks up our sleeves to get everyone jumping and having fun at home in no time. Staying fit doesn't have to be tiring and boring. With our campaign, people can stay on their toes and bring out their A-game, with an added incentive of winning free Woop! credits worth ₹500."

A lot many challenges will be coming on Woop social media platforms for the next 21 days of lockdown to make sure our audience can #GetHigh on entertainment with Woop!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/watconsult.jpg?itok=smGapg7v
WATConsult partners with MindPeers to ensure mental well-being of employees

MUMBAI: Focusing on the mental well-being of employees is the need of the hour. Considering this as its highest priority, WATConsult has partnered with MindPeers a holistic science-based mental health tech platform. The brand is known to extend qualitative, affordable and measurable mental wellness...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/zee.jpg?itok=L046A_t4
'Shaadi Mein Zaroor Aana' As ZEE Biskope invites viewers for 'Lagan Utsav'

When it comes to occasions that bring the entire family together, few match up to the grandeur and togetherness of Indian weddings. Over the years, this grand event has been a part of countless Bhojpuri films and has brought families regaling in the festivities of life’s most important relationship...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Ogilvy.jpg?itok=fIVExEDv
Fevicol sends the people of India a message for Unlock1

As the lockdown eases gradually, Fevicol sends out a message of awareness to the people of India.  This message from Fevicol petitions people to be even more particular than before about wearing a mask and maintaining the social distance of 2 meters. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Sajid_Dadarkar-Ashwini_Vyas.jpg?itok=Fh6X5dus
IdeateLabs promotes Porus Jose as CCO

MUMBAI: IdeateLabs has recently appointed two senior creative directors to their team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Vikas%20Sharma.jpg?itok=qwMVNwWc
Magazines and in-app communication to promote Marriott's welcome-back discounts

NEW DELHI: The Covid2019 pandemic has led to many businesses within the country shut their shops completely, including the $22billion hotel industry. For the past two months, with stringent travel restrictions in place, the industry faced clumps of losses. However, as the lockdown starts easing,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/oppo.jpg?itok=BUTCOlrx
OPPO inspires people to push their limits with Finder Campaign

MUMBAI:  OPPO has partnered with English actor Eddie Redmayne, rock climber Alex Honnold and technology reviewer Marques Brownlee to inspire people to continue pushing their boundaries and strive for better. Conveying the spirit to explore more possibilities, OPPO’s latest Finder Campaign salutes...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/adidas.jpg?itok=szmf_lEQ
MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS

Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge -- inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/olgate.jpg?itok=RwG6yDVM
Colgate launches “Dentists for me” - A Free Online Dentist Consultation

Colgate-Palmolive (India) Limited, the market leader in Oral Care has launched Colgate DentistsforMe.in - the first of its kind Teledentistry platform that brings you free access to Dentists from the comfort of your home.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/vikram.jpg?itok=AldUdgW7
Vikram Singh Gulia joins Amalgamated Plantations as MD and CEO

MUMBAI: Amalgamated Plantations Private Ltd (APPL), one of the leading Tea selling companies in Eastern India, welcomed Vikram Singh Gulia as MD and CEO to the board of its company.  With more than 33 years of experience in the Indian tea industry, Gulia has served for 32 years at Camellia Plc, UK-...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required