MUMBAI: Fremantle Home Entertainment (FHE), the home entertainment division of format creator FremantleMedia has appointed Rebecca Candler as senior product manager for the UK.

Candler will manage and develop the ongoing relationships with DVD labels represented by FHE. Additionally, she will be responsible for creating and developing innovative marketing campaigns to support releases from these labels as well as FHE's own label and also assist in building brand awareness of the division by maximising opportunities for the company's proprietary library of over 19,000 hours of programming.

Candler will be based in London and will report to FHE marketing manager Michelle Donovan.

Donovan says, "2006 sees the continued expansion of our DVD business in the UK. With this appointment, we have another experienced marketing executive who can further develop relationships with our labels and oversee the strategic marketing of our portfolio of brands. I am very pleased to announce that Rebecca is joining the team and I feel certain that, with her tremendous TV and studio experience along with her industry knowledge, she will be a great asset to the team and play a major part in the continued growth of our business."

Candler joins FremantleMedia from Warner Home Video where she was senior product manager, television and special interest. In this role, she was responsible for the strategic product management of the company's TV sector including key Warner Bros TV properties Friends, Joey, The OC and West Wing.