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Ford encourages people to 'go further'

The digital film created by BBDO India nudges people to venture out and live for themselves.

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MUMBAI: Automobile brand Ford has launched their new film for the Ford Endeavour Sport, which espouses the philosophy to ‘go further’. The film builds on the thought that there are multiple sides to any person, there are aspects that are known to the world, whether it’s being the perfect professional or partner or parent, but then there’s a side that fuels all of this.

Through this film, Ford seeks to encourage everyone to explore that other side, spend a little time with it, indulge in it. Depicting vistas of unexplored nature, treacherous landscapes, and rugged roads, this digital film created and produced by BBDO India nudges people to venture out and live for themselves.

Ford India general manager consumer marketing Kaushik Prasad said, “The Ford Endeavour Sport inspires its owners to strike a balance between their routine lives and the more adventurous side of their personality, which they rarely explore. #MeetTheOtherSideOfYou, encourages customers to embark on the extraordinary journey they always wish for with proven off-roading capabilities of the Ford Endeavour firmly by their side.”

BBDO India chief growth officer Nikhil Mahajan said, “For us, the vision for the campaign was clear; this other side has to be real! The challenge was that this exciting part could not be brought to life in the most real way given the pandemic. Most of the parts of the country were either shut for shoots or nature was playing spoilsport with landslides due to the rains. But our vision was undeterred and we decided that we wouldn’t compromise.”

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