MAM

Flying Machine, Dentsu India stretch the limit with new campaign for F-LITE denim

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/14/dentsu.jpg?itok=LuqaPUrx

MUMBAI: Dentsu India, the brand solutions agency from Dentsu Aegis Network, has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

India’s first homegrown denim brand from the house of Arvind Lifestyle Brands, Flying Machine is one of the coolest youth apparel brands in the country. Driven to innovate, Flying Machine continues to experiment and push boundaries, much like today’s millennials. The brand chooses to be a trendsetter rather than a fad-follower and this attitude is reflected in each and every one of its products. F-Lite is no exception – unique in terms of its lightweight, flexibility and breathable material, its denim that really pushes the limit on what denim can and can’t do.

This was the inspiration behind the collaboration with South African Freestyle champion Justone Du Plessis, who did a record 250 splits on the day of the shoot in a pair of F-Lite denims to create this fun film that’ll surely put a smile on your face.

Commenting on the film, Alok Dubey, CEO - Lifestyle Brands Division, Arvind Lifestyle Brands said, “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”

Malvika Mehra, Chief Creative Officer, Dentsu India said, “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, doing innumerable splits in the ultra-flexible F-Lite denims, we didn’t need to say much, the proof was in the pudding. This is the first of 5 very interesting films we’ve done for Flying Machine this season. Do watch this space for more action.”

Samrat Chengapa, Executive Vice President,  Dentsu India said, What you will see in the film is, “When you can say it in many ways to make a point, then why stop at one!”

The TVC has already hit the Flying Machine social handles and will be airing on TV and cinema theatres soon.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/school.jpg?itok=jG762E_f
School app Notebook launches “Jeb main Classroom” campaign

MUMBAI: Notebook, which is India’s fast-growing after school app, is an initiative born out of the responsibility to encourage the process of learning and goes beyond being a digital product.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/William%20Grant%20%26%20Sons.jpg?itok=cUqc3l36
Havas Creative India wins integrated communication mandate for William Grant & Sons

MUMBAI:  Havas Creative has started the year with a bang by winning the integrated communication mandate for William Grant & Sons, following a rigorous multi-agency pitch in December.  The agency will be handling the entire India portfolio business, which includes reputed brands like...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/boat.jpg?itok=PlbBHaNr
boAt audio ropes in Indian cricketer Shreyas Iyer as brand ambassador

MUMBAI: boAt - a leading audio brand that reflects the amalgamation of music, fashion and action sports has signed on Indian cricketer Shreyas Iyer as their new brand ambassador for their campaign 'Sound of the Champions'.   Iyer has established himself as the backbone of India’s limited overs...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/shrenik.jpg?itok=uEwXcxL7
White Rivers Media wins digital marketing mandate for Times Network’s English entertainment channels

MUMBAI: White Rivers Media, an independent,  full-service digital creative agency founded in 2012, is now the social media and digital marketing partner for Times Network’s English entertainment channels. As per the requisites of the mandate, White Rivers Media will curate social, creative and...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/uber.jpg?itok=M803U92u
Zomato acquires Uber India’s food delivery business

MUMBAI: Online food delivery app Zomato has acquired Uber’s food delivery business, Uber Eats, in India in an all-stock deal. According to media reports, the acquisition was carried out at a value of $350 million ( Rs 2,485 crore). Moreover, Uber has got almost 10 per cent stake in Zomato. Post...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/barbeque.jpg?itok=W2cMTBzE
Barbeque Nation launches customer loyalty program, ‘Happiness Club’

MUMBAI: Barbeque Nation, India’s leading casual dining restaurant chain, has announced the launch of its customer loyalty program, ‘Happiness Club’, on the occasion of its 14th anniversary. The program allows diners to accumulate points and avail exciting offers, to make their dining experience at...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/network.jpg?itok=LIznLbdA
Network18 & Diago India launch #Thankyoupolice campaign

MUMBAI: Diageo India and Network18 acknowledged the contribution of the Mumbai Traffic Police with the ‘#ThankYouPolice’ campaign as part of the ‘Road Safety Week’ for working tirelessly towards the safety of the citizens, better traffic management and keeping law and order in check.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tik.jpg?itok=eWYgZ41g
Paytm Insider & Qyuki digital media host 'Epic Fam Jam 2020'

Paytm Insider & Qyuki hosted 'Epic Fam Jam', India's biggest fan festival with popular Instagrammers and Tik Tok creators at JioWorld Garden, BKC, Mumbai. The one-of-a-kind event was aimed at bringing together India’s biggest internet sensations in one place for the first time in India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/21/tai.jpg?itok=xvqxt83a
WATConsult launches #TrulyYou campaign for Wacoal India

WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has launched a new digital brand campaign for its recently acquired client, Wacoal India. Wacoal India is a premium Japanese lingerie brand established in the year 1946 in Japan.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories