Mumbai: Flipkart announced a new seven-day campaign, "Price Match Guarantee," during the Big Saving Days, offering customers the option to purchase large appliances in the most affordable manner over 16-21 December.

This new campaign promises customers the most competitive price for buying large appliances like televisions, ACs, refrigerators, and washing machines and guarantees customers an opportunity to claim the difference if they find the same product at a lower price elsewhere within the next seven-days.

Speaking on the campaign launch, Flipkart vice president of large appliances Hari Kumar said, "As a customer-focused organisation, we are committed to offering customers the widest range of appliances in the most affordable manner. In this endeavour, we have been innovating across various fronts, including affordability, and are excited to announce the launch of the “Price Match Promise” by our seller partners. This promise reiterates our focus on bringing value and enabling improved shopping experiences for our customers across the country."

The offer is valid on selected products in televisions, air conditioners, refrigerator and washing machines. It includes matching product listing prices on other e-commerce platforms for the exact same product (having the same model name/number/id). If a customer finds a listing price that is lower than the listing price on Flipkart within seven days of the purchase, they can email the product link and screenshot to [email protected], and the seller will offer them the difference by providing an electronic gift voucher in their accounts.

The seven-day "Price Match Promise" is valid for online purchases with proof of the current price on other platforms. Customers can only claim one "Price Match Promise" per transaction.