BANGALORE: Training and Advanced Studies in Management and communications Ltd (TASMAC), in association with Business Gyan, is hosting a seminar on 'Fine Art of B2B marketing' on 4 June in Bangalore. This is the first of the Gyan-in-action seminar series aiming to bring together marketing gurus and entrepreneurs to take B2B marketing to the next level.

The panelists include O&M Head of B2B practice Shenaz Bapooji, Tally president Bharath Gopalkrishnan, Subex Systems CEO Subhash Menon and Consults Inc CEO Harish Bijoor.

The topics for discussion at the convention are

Role of Advertising in B2B marketing and using B2B media effectively
The Net and email as a marketing tool
Service being the key
Understanding the B2B space
 
 
TASMAC joint manager director Sameer Dua said, "The objective is to discuss timely and topical issues that would benefit the industry and students of marketing, making them effective managers for the 21st century. We look forward to continue this endeavour and have many more thought leaders from across the country share their insights and experiences."