Mumbai: The US-based global fashion brand GUESS has announced the relaunching of its retail presence at the DLF mall of India in Delhi-NCR.

The store opening brings back GUESS to the consumers who love the brand for its iconic range of denims, dresses, apparel, shoes, handbags, accessories and more, the brand said in a statement. The store itself has been aesthetically designed, providing plenty of space for showcasing the brand’s themed total looks and imagery, it added.

“Even though our brand has penetrated well in several countries, we are always eager to spread our wings to newer markets," said GUESS CEO, Carlos Alberini. "Inspired by the rapidly evolving style preferences and buying habits of the new-age consumer, we have launched the ‘Athleisure’ collection which had zero penetration in the pre-covid era, but now this category represents seven per cent of our apparel sales. These figures are significant as quarantine consumers are clearly choosing comfort-driven apparel with a considerable shift towards fitness," Alberini added.

“We are thrilled to welcome shoppers to our new store at the DLF mall of India," said Gaurik Group's Manoj Nair. "Besides its strategic location, the store sales reinforced that customers always appreciate quality and on-trend styles – no wonder they unanimously #LoveGUESS. We are now on our way to launch in all the major metros across India through the rest of the year. As people’s habits, tastes, and needs evolve, we will continue to innovate and find new ways to engage with our customers."