Mumbai: Fabindia, India’s leading lifestyle brand known for its commitment to traditional Indian craftsmanship and contemporary design, in collaboration with the Indian Navy, contributed to bringing together intellect, knowledge, and strategic thinking as the official lifestyle partner for The Indian Navy Quiz, "G20 THINQ." The national finals were held in Mumbai at The Gateway of India on 18 November, 2023 and the international finals were held on 23 November at India Gate, New Delhi.
In New Delhi, for the International Finals, participants from all 24 countries were dressed in jackets made with Tussar Gicha, a wild silk which is also referred to as Tushar, Tussore, Tasar, Tussur, or Tusser in different regions across India. Contestant’s attire also consisted of white silk blended kurtas made with regenerated cellulose fabric, white churidars or tapered pants and handmade leather jutties.
For the national finals in Mumbai, participants from across 16 schools were dressed in immaculately crafted Ikat designs that carried the combined traditions and skills passed down to artisans through generations. In keeping with this theme, Fabindia offered specially curated gift hampers for the winners, combining Fabindia’s signature style with the spirit of G20 THINQ. This collaboration aligned seamlessly with Fabindia's ethos of showcasing the diverse, vibrant, and sustainably conscious tapestry of India's traditions.
G20 THINQ was an engaging and intellectually stimulating quiz, and Fabindia is honoured to be a part of this event. The partnership reflected the brand’s ongoing commitment to fostering a deep appreciation for India's rich cultural heritage and its contribution towards global knowledge.
Fabindia would sincerely like to thank The Indian Navy and NWWA president, Mrs Kala Hari Kumar, for giving us this opportunity to contribute towards making THINQ a successful event.
About Fabindia Ltd.
Fabindia Ltd. was founded in 1960, with its first retail store in New Delhi. Bringing forth craftsmanship with contemporary designs, Fabindia carries a 63-year legacy of celebrating India’s rich heritage, spanning over 357 stores across 127 cities within the country and 13 international outlets across 7 countries.
The offering includes a variety of Indian and Western wear for men, women, and children. Over the years, jewellery, bags and footwear, home furnishings, furniture, gifts, organic food and personal care products have been introduced to the range.
An amalgamation of aesthetics and affordability, the brand is a celebration of India and its crafts, and is one of the country’s largest private platforms for products made from traditional techniques, skills and hand-based processes. Fabindia connects thousands of craft-based rural producers to urban markets, creating employment for artisans and preserving the country’s traditional handicrafts.
