MAM

FabAlley launches new digital Campaign #IMeanBusiness

Aims to bring the real the talk of women in leadership to the table

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/07/ablley.jpg?itok=-3UYTmSq

MUMBAI: Homegrown western wear brand, FabAlley- that is by and for modern millennial multitasking women has launched a Fab new campaign to empower women in leadership. The digital campaign, #IMeanBusiness aims to move beyond soft talk and bring out the real picture of being a woman in position – what it takes to come out of one’s comfort zone, be responsible for that move, and owning the ups-and-downs of being in-charge.

In the campaign, FabAlley has partnered with four self-standing women from diverse fields to talk about their professional journeys and what it takes to build and own their narratives every single day. Having ventured into entrepreneurship alongside her vocal art, Tanya Nambiar, singer & voice-over artist talks about how women don’t have to restrict themselves to one profession and dream. Upasna Dash, founder of Jajabor Brand Consultancy, talks about how research and preparation are the only keys to unlocking success and acing work. For Garima Avtar, professional rally car racer, it is about identifying your truest passion and, for Megha Agarwal, Corporate Chef, Summerhouse Café and Auro Kitchen & Bar, knowing that you must get work done, no matter what the odds, is what spells leadership. The campaign is about real talk with women who walk the talk, inspiring audiences to believe in their own journeys and proclaim that they mean business.

Commenting on the campaign, FabAlley  Co-Founders Tanvi Malik and Shivani Poddar share, “Being entrepreneurs who started from scratch, we know and believe that being a boss woman goes beyond honeyed “women-can-run-the-show” conversations. It is not just making that one move, it is about owning that move and the journey that follows, keeping yourself on top of the game while battling bad days. This campaign is an attempt to bring some realness to the idea of being a woman with power, and through our conversation with these feisty boss ladies, we endeavour to inspire other women to take on their dreams.”

The campaign also launches the brand’s power-dressing line that aims to empower women with its functional and fashionable styles. Dismissing the strict, corporate connotations, FabAlley’s power suiting line this year leads the way for versatility with stylish separates that can be worn in an endless amount of ways. Think belted blazers that add form to a boxy look, 80’s inspired flared trousers and culottes to work from boardroom to bar, and tuxedo dresses that are fierce yet feminine. The capsule collection is priced between Rs.1,500-Rs.3,400.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/likee.jpg?itok=R8xUAgan
Likee collaborates with Indus App Bazaar to expand reach

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has announced the collaboration with Indus App Bazaar, India’s Largest Indigenous App Store, to expand Likee's reach in the Indian markets. Likee is now available on Indus App Bazaar for free...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/amit_gujral.jpg?itok=z6jVllrf
LG India corporate marketing head Amit Gujral moves on

The corporate marketing head of LG India, Amit Gujral has stepped down from his position after serving the company for more than a decade. Gujral has been associated with the consumer industry for over 23 years and had started working with LG in 2003.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/indvswi.jpg?itok=90gd8gLf
Happy #unfriendshipday says Rohit Sharma to Keiron Pollard as he tweets out star sports’ newest campaign for the india vs west indies series

MUMBAI: Star Sports - India’s leading sports broadcaster, ropes in Rohit Sharma and Keiron Pollard for their newest campaign #FrenemiesAtPlay to promote the West Indies tour of India. Both these world-class cricketers would be seen taking a dig at each other as opponents for the upcoming clash...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/tiger.jpg?itok=iC4Guh6K
Emami ropes in Tiger Shroff as brand ambassador of He Magic Duo

MUMBAI: HE Magic Duo, a unique packaging innovation from the house of Emami Ltd that disrupted the fragrance industry by introducing two perfumes in one bottle early this year, has now roped in action star Tiger Shroff to tell its ‘new story’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/ss.jpg?itok=e8VrbOL7
Star Sports' new campaign focuses on new fans of Premier league

MUMBAI: Star Sports – India’s leading sports broadcaster has been the home of the English Premier League, arguably the world’s greatest football league, for several years now. The Premier League has always showcased some of the best football and has one of the biggest fan bases not just in India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/pixel.jpg?itok=GNv5Qc3w
Pixel Pictures produces 1000 hours of television content

MUMBAI: Pixel Pictures, one of the leading media production and content creation studios in the South Indian television industry, has successfully produced over 1000 hours of content for the television industry in 5 years.  Established with an aim to create exclusive content for the vernacular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/dabang.jpg?itok=z6QdRJuf
Likee collaborates with Salman Khan Films as Digital Partner for Dabangg 3

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has partnered with Salman Khan Films (SKF) to promote Dabangg 3 as the film's Digital Partner. Dabangg 3 is one of the much-awaited movies by Salman Khan Fans, and it is expected to break box...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/hungama.jpg?itok=rTYFBOcD
Hungama partners with Flipkart to offer premium content experiences

MUMBAI: Hungama, India’s leading digital entertainment company, has partnered with Flipkart, India's leading e-commerce marketplace, to offer Flipkart consumers easy access to its premium services. Shoppers on Flipkart will now have the option to redeem Flipkart SuperCoins, for a premium...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/terrian.jpg?itok=ahTe82jz
Indian Terrain unveils digital campaign 'The Day Men Forget'

MUMBAI: India’s leading menswear brand, Indian Terrain has unveiled a new digital campaign on the occasion of International Men’s Day. Titled, ‘The Day Men Forgot’ the campaign has been conceptualized to encourage awareness of International Men’s Day among men and celebrate the ‘The Spirit of Man...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories