Mumbai: Delhi-based PR and social media agency, Sakshar Media, has bagged the PR mandate for EuroSafety Group.
The agency bagged the account in a multi-agency pitch and will be responsible for increasing the brand awareness and media visibility for EuroSafety Footwear and EuroSafety Equipments as a part of its partnership.
Euro Safety Group brings together active companies under one roof, including EuroSafety Footwear, EuroSafety Equipment, EuroSafety Nonwovens, and EuroSafety Solutions. EuroSafety offers innovative, high-quality protection products for the workplace in line with the mission statement, Protection with Comfort. EuroSafety's production expertise is based on concentrating on manufacturing facilities in India encompassing the latest technologies, high safety standards and professional quality management.
Headquartered in Delhi with principal offices in PAN India, Sakshar Media handles an impressive portfolio of brands across industries such as health, education, hospitality, and more. On the back of its contributions to the Indian PR fraternity, the company has won several awards and accolades, including those from PR 40 under 40 Awards, IBR Awards, etc. The agency has also established a strong foothold in the Indian market with key brand mandates such as Alniche Lifesciences, The Biryani House, and India Book of Records, among others.
Talking about the partnership, EuroSafety Group director Varun Budhiraja said, "While EuroSafety is a leading manufacturing organisation, our aim is to further establish the EuroSafety brand in India. We believe Sakshar Media's diverse experience in PR and deep understanding of the tech industry makes them a perfect partner to drive our communications with. We're excited to onboard them as a core partner and work closely with them to build the EuroSafety brand."
Commenting on the win, Sakshar Medja founder director Puneet Kumar Kanojia said, "We are incredibly excited for the opportunity to collaboratively work with a credible, trusted and leading manufacturing organisation. We aim to execute creative, impactful, disruptive and seamlessly driven PR campaigns that would bring maximum ROI for the brand in India. We hope to redefine the landscape for the brand with our initiatives and help EuroSafety Group accomplish their desired outputs."
