After a successful reception since they re-opened the salons in July, Enrich, India’s leading organized salon chain; will be resume providing services at home too across all the six cities where the salons function – Mumbai, Pune, Bangalore, Ahmedabad, Surat, Baroda. Earlier known as Belita, the home salon service is now a part of the mainstream offerings of the brand, where therapists from Enrich salons in the catchment would render the expert services. 

In light of the pandemic, the brand has launched a digital campaign to showcase the convenience and safety of services at the comfort of one’s home.

After the positive response on the video which explored the responsibility of taking safety precautions while being your go-to grooming and beauty service provider, the brand has produced another creative and heart-warming poem. The video explores the need for professional care and services amidst the restricted mobility given the pandemic.

The video strikes an emotional chord with the customers as it relates to the lack of time due to increased household chores, professional commitments and more, however, they notice the need of these services whenever they see their reflection.

The video explores the feeling of customers being rightly precautious of stepping into the salon. It shows a woman balancing work and house chores, but also looking at her reflection in every surface and realizing the need for grooming. As the poem progresses it beautifully captures the emotions of the customers and the technicians as they provide beauty services with complete PPE Kit, face guards, masks and sanitizing everything thoroughly in the protective environment of the client’s home. (the last two paras are a descripton of the video- are we going to include the video in the article online- we must)

“Enrich is the only salon chains in the country which is CIDESCO,Switzerland certified for sanitation and works with highly trained experts to render services for salon as well as home clients. The safety measures used for home services follow the same stringent protocols that are laid for services at the salon.

With Enrich coming home the objective of the brand is to provide the services to the customers in an environment of their choice, where they feel safe and comfortable.” Said Soumya Shetty, Marketing Head, Enrich Salons. 

The video campaign is live on social media handles of Enrich and Best Ads and is been well received by the audience.