NEW DELHI: After handing over the brand communications mandate for its casual Chinese dining brand Hong's Kitchen to Enormous Brands more than a year ago, Jubilant Foodworks Ltd (JFL) has once again trusted the independent creative industry with yet another brand -- Ekdum. Enormous Brands will strategise, plan and execute brand communications strategy for the newly launched Biryani brand, elevating its awareness.

Enormous Brands managing partner Ashish Khazanchi said, “It’s exciting to be the official brand communications partner for ‘Ekdum’ and continue our association with Jubilant FoodWorks. The idea is to leverage our expertise in executing ingenious brand campaigns for enhancing their online presence and thus helping the brand to reach new heights. We plan to integrate innovation, content, and media, to deliver out-of-the-box ideas and develop a connect between the brand and its target group. We look forward to a long-term association with Jubilant FoodWorks to achieve desired results.”