Mumbai: The love of cinema among Indians is unwavering. For many, watching new releases in theatres is the highlight of the week. Nowadays, with people becoming more conscious of the high costs, the allure of these theatre outings has somewhat faded. To enable the movie lovers of India to access movies at an unbelievable price, PVR INOX Ltd, India's largest multiplex chain, is excited to announce its latest offering, the Passport. This monthly subscription pass is perfect for movie lovers, who do not want to miss the release of any movie. Starting 16 October 2023, subscribers will have access to an incredible cinematic experience at an affordable price. From Mondays to Thursdays, subscribers can watch up to 10 movies per month for just Rs 699/. This means each movie viewing experience costs as little as Rs. 69.90 excluding the convenience fee. PVR INOX has introduced a passport under a limited-period offer, with only 20,000 subscriptions.
The hugely innovative and never-before offerings aim to offer an outright and sheer experience to the millions of movie lovers in India and let them live their passion for movies, in a manner where ticket prices do not play a role. This initiative also aims to revive the thrill of going to the movies among Indian audiences by making it more accessible, especially on weekdays.
Commenting on the PVR Passport launch, PVR INOX Ltd. co-CEO Gautam Dutta said, “Cinema possesses an irresistible allure, an enchantment that can only be fully experienced on the grand canvas of the big screen. At PVR, we are committed to fulfilling the desires of our cherished patrons, and we have heard their concerns closely about ticket prices that sometimes deter them from enjoying the magic of cinema. From this deep understanding, we proudly present the Passport—a monthly subscription pass designed to liberate you from cost worries while immersing yourself in the cinematic universe, in a manner, which would potentially reshape the way our country goes to the movies. We are sure that our customer-centric innovation would also enhance viewership for content across genres, as audiences can now enjoy more movies while exploring newer varieties of content, without spending much.”
Gautam further adds, “We take immense pride in the recent success of the films Jawan, Gadar 2, Rocky Aur Rani Ki Prem Kahani, OMG 2 and Dream Girl 2 which captivated audiences and demonstrated the enduring appeal of the silver screen. Our aspiration is not only to entertain but also to re-ignite the passion for the silver screen in others. As we eagerly await the release of highly anticipated films in the coming Quarters, we are sure that an even larger chunk of movie lovers will visit our multiplexes and fall in love with the big screen experience once again. Our unwavering commitment remains to provide audiences with an unforgettable cinematic journey. We therefore invite fans to embrace the Passport, and get transported to a world of cinematic wonder.”
The slate of films scheduled to release in the upcoming months will heighten the buzz around cinemas, offering audiences a wide array of choices. The highly anticipated titles include Bollywood releases such as Ganapath, Yaariyan 2, The Buckingham Murder, Tiger 3, Animal etc. The Hollywood movie ensemble comprises much-awaited titles like Killers of the Flower Moon, Dune: Part 2, The Marvels, The Hunger Games: The Ballad of Songbirds & Snakes and Trolls Band Together among others.
Movie lovers can grab their Passports for a minimum subscription period of three months from the PVR & INOX App or website. For redeeming, users will have to choose a Passport coupon as a payment option at the time of transaction checkout. In case of a transaction for multiple tickets, one ticket can be redeemed using a Passport coupon and the rest can be paid for, through any other regular mode of payment. The Passport is a non-transferrable subscription and will have to be availed by a single user, who will have to show Government identity proof at the time of checking in to the cinema. The Passport is valid at all PVR & INOX cinemas across India, except the Southern states including Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and Telangana and cities including Chandigarh, Puducherry, Pathankot, Srinagar, Bharuch, Bhiwadi, Jorhat, Kalka, Siliguri and Colombo. The Passport will be valid for the regular mainstream auditoriums, and cannot be redeemed at the premium and experiential formats or for booking the Recliner Seat at any PVR or INOX Multiplex Theatres in any city. For more details about the PVR INOX Passport,
The Company announced the launch of the PVR INOX Passport with the below Tweet:
We at PVR INOX feel, that movie lovers of India deserve the freedom to watch every movie. Yes, this was easier said than done, but we have made it happen, only for you, because for us, your choice, your freedom, your opinion matters.
Introducing #PVRINOXPassport #PVRHeardYou2… pic.twitter.com/Opi4ktKghL
— P V R C i n e m a s (@_PVRCinemas) October 15, 2023
