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Emirates in five year sponsorship deal with Real Madrid

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MUMBAI: Spanish soccer club Real Madrid have confirmed a deal with Emirates airline to be the club‘s shirt sponsor for the next five years.

The name of the United Arab Emirates‘ largest airline will appear on the Whites‘ shirt until the end of the 2017-18 season.

Real Madrid president Florentino Perez said, "Today we are in our stadium and from here we will work to reinvigorate and realise the dreams of the fans and supporters, who truly control Real Madrid‘s destiny. For two years this has been the home of Emirates. We want a strong Real Madrid and part of that comes through alliances with large companies.

"Today we are making this alliance with the world‘s most important airline and it is an alliance for the present and for the future. Emirates become Real Madrid‘s new main sponsor, two global brands and two leading organisations. This is one of the club‘s most important decisions. It is an honour to link the Emirates name to Real Madrid‘s because they are a perfect partner and ally and we are both in the permanent search of victory."

The Real Madrid president also referred to the values associated with the club‘s shirt that will have Fly Emirates on the front next season. "From today we will share one of the club‘s great legendary symbols, which is the Real Madrid shirt; the same that has achieved feats, exploits and unique titles; the shirt that represents dedication, talent, effort and also solidarity; a shirt that is now also your shirt. Impossible is nothing. Together we are stronger and we will achieve the aims that we aspire to".

Emirates Airline, Emirates Group chairman and CEO H.H. Sheikh Ahmed bin Saeed Al Maktoum said, "This is the most successful team in the world and we will continue to support it. This new alliance will benefit the Real Madrid fans and we would like the team to come to Dubai because there are many fans there who want to see the best players in the world. In January, the Dubai Football Challenge will take place and we want the Real Madrid to take part in it. Sport has the ability to unite people and to share experiences."

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