Mumbai: Kolkata-based Emami Group has launched the new social initiative for its Boro Plus Body Lotion portfolio under the tag #EkJhappiForMe. The social campaign with the self-love theme was launched on Instagram with well-known dancer and choreographer Shakti Mohan spearheading it.
With the growing need for good mental health and in keeping with taking time out for self-appreciation from our busy lives, the campaign emphasises the importance of the numerous small moments in our everyday lives and the need to appreciate oneself and the small victories one achieves in life, said the brand.
The FMCG company aims to talk about the problems faced by today's generation. Shakti Mohan shared a short video on Instagram that talks about the importance of self-care and self-love. She also encouraged her fans to participate in this social initiative by sharing their self-love moments on Instagram Reels with the hashtag #EkJhappiforme and the Boro Plus social initiative audio.
Several other creators, including Roshni Walia, Vaishnavi Rao, Ishpreet Dang, and Kanika Mann, have also taken part in the initiative collaborated by Mad Influence and Emami to deliver this powerful message to society. Hundreds of users have also participated in this initiative, celebrating their small victories and appreciating themselves in support of the #EkJhappiForMe Initiative.
