DViO Digital and Gaana came together to build the longest chain of people during Navratri

When the entire country was practicing social distancing during festivities, DViO Digital created the perfect opportunity to add to the Navratri fervour and lift people’s spirits straight into the virtual world.

Through an innovative collaboration with India's number 1 music app, Gaana, DViO curated Gaana Garba Chain campaign (#GaanaGarbaChain), inviting participants to submit 15-second dance videos and be part of the longest virtual Garba chain on Gaana’s integrated feature HotShots and other social media platforms.

The Garba Chain campaign received entries from all over the country from people who love to groove to their favourite Garba songs. Some enthusiasts jazzed up their version of videos, dancing on English songs.

The entries were featured on Gaana’s page through Reels and also highlighted in stories.

Sowmya Iyer, Founder & CEO, DViO Digital, said, ”2020 is synonymous with Virtual Reality and though we may have been struck with a situation, we haven't left any stone unturned when it comes to creativity and innovation in experiences. Festivities are all about coming together to meet and celebrate but if we’re not able to, we must still keep that spirit alive. Gaana Garba Chain is an example of that sentiment. The response to the campaign clearly shows the initiative was appreciated by the people and rightly captured the festive spirit of Navratri.”

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