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Dual honours awarded to brand IndiaFirst Life stand testament to its evolution

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MUMBAI: Sonia Notani, Chief Marketing Officer (CMO) – IndiaFirst Life, was named among the ‘Super 30’ – CMO Honor Roll by IAMAI and iProspect, at a ceremony in Mumbai on September 13, 2019. The handpicked list aims to recognise the contributions of marketing leaders across industries in charting the course of the respective brands they are at the helm of.

The recognition comes as a validation of the company’s approach to redefine the manner life insurance is perceived, which is all about life’s welcome possibilities insurance helps prepare for, or a “life that is full of certainties”. Over a last couple of years, the organisation has run multiple, quirky yet relatable campaigns under this positioning. 

Days earlier, IndiaFirst Life was recognised as the “India’s Most Admired Brand 2019” at the Ideas Fest 2019 in Delhi for a whole new perception infused into the idea of life insurance. The honour is testament to the growth, innovation, goodwill and trust the brand has built in its just close to decade-long existence, among brands in the life insurance sector with a vintage.

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