MUMBAI: Bidyut Nath, the former marketing communications head of Dollar Industries Ltd, has moved on to Shyam Steel, where he takes on the role of branding head (India).

Nath joined Dollar Industries in 2010 as the deputy general manager - Branding & Corporate Communications. In 2017, he shifted to SREI Group as associate vice president / head - marketing & communications, before he returned to Dollar for a second stint from June 2019 to October 2020.

Under Nath's leadership, Dollar ran several successful campaigns in the OOH space, including transit media to promote its innerwear line. He also oversaw the brand's identity makeover in the midst of the Covid2019 crisis with the 'Wear the Change' campaign starring actor Akshay Kumar.

He also had a stint with Reliance Telecom as assistant manager- marketing from the period September 2007 to April 2010.

Nath worked with EFY Enterprises from January 2007 to August 2007 as marketing communication executive and from April 2006 to January 2007, he worked with Bennett Coleman & Co Ltd as a content writer.

From October 2005 to April 2006, Nath was with The Brand Reporter (now afaqs!) as a correspondent and sub editor –Banyan Netfaqs Pvt Ltd.